Sheffield’s Heart of The City II scheme is hotting up with the announcement of two new Swedish stores taking significant units in the development.

Monki and Weekday have both signed up to Heart of The City II this week, becoming the first retail tenants within the Council’s £470m transformative city centre scheme.

The announcements are set to spark further excitement in the retail industry as businesses are drawn to the scheme’s compelling mix of retail, residential and office space, which are set to create 7,000 direct and indirect jobs and spark £3.7bn of economic activity by 2030.

The new stores are to be located on the ground floor of Grosvenor House – the new flagship office for HSBC, with customer entrances situated on Pinstone Street. Both shops are expected to open their doors to the public in November, ahead of the busy Christmas period.

Councillor Julie Dore, leader of Sheffield City Council, said:

“Heart of The City II is a truly innovative scheme  that will transform our city centre. It will bring a vibrant mix of new brands, local businesses, makers and creators and high-quality new homes and businesses.

“Both Monki and Weekday are bold new brands that will bring new life into our city, and will give further confidence to the retail market.”

Monki is a storytelling brand offering great fashion at a competitive price, aiming to be kind to the world and empowering the young women in it.

Jennie Dahlin Hansson, Managing Director of Monki, said:

“Sheffield is a city full of young, creative people and we can’t wait to open our first store there and share the full Monki experience.”

Weekday is a fashion and denim brand influenced by youth culture and street style. Dedicated to encouraging self-confidence and self-expression, the brand inspires through a combination of creativity and cultural understanding. It reflects on issues such as sexism, gender equality, current events and popular culture.

Daniel Herrmann, Managing Director of Weekday, added:

“We have had great success in London and are now thrilled to be opening our first store in northern England, enabling more customers to experience our brand.

“Sheffield is the home to a vibrant creative scene, and we look forward to meeting this great community.”