A Sheffield-based businesswoman is set to bring an ‘eat with an African beat’ concept to the city’s food scene after relaunching her ‘vibrant’ hot sauce following expert support.
Guinea-born Hawa Talbot, founder of Fula Flavour, received three months of intensive support from the Y Accelerator business programme to help rebrand and relaunch her homemade African hot sauce which is now vegan and gluten free to appeal to a wider audience.
After receiving advice to re-design her brand, Hawa applied and was granted funding through Sheffield Hallam Design Futures.
The Y Accelerator programme, a partnership between the Sheffield City Region Growth Hub, Rotherham Investment and Development Office (RiDO)Sheffield Hallam University and Gripple, offers business leaders the opportunity to benefit from a three-month fast-track development scheme featuring expert advice, mentor support and specialist workshops.
With guidance from the Y Accelerator team, Hawa updated her sauce – a homemade combination of scotch bonnet chillies and traditional spices from Guinea – with the new vegan and gluten free recipe.
Hawa said: “I would love to bring the concept of ‘eat with an African beat’ to Sheffield – Fula Flavour does this for me, reminding me of being back in Guinea.
“Without the help from Y Accelerator and Sheffield Hallam University I would not have been able to afford to completely redesign the bottle, label and whole concept of my sauce.
“I am currently working with the Design Futures from the university to create something vibrant and fun, which will stand out from competitors.”
The launch event will take place at Blend Kitchen on Pinstone Street in Sheffield city centre later this month where people can try the new sauce and there will be a special performance by African drummers.