Yang for Young develops products for young people with sensory impairments. We grabbed five minutes with director Elena Yang Liu.
I was inspired to start my business by…
After studying graphic design in China and England for six years, I discovered a passion for inclusivity, accessibility and socially responsible design. As an international person, I know how non-inclusive the world can be sometimes.
If you visit China you will notice that there are very few people out and about who are challenged by physical disabilities. Just like any countries there are members of our communities who are disabled – however unlike England, for example, where the disabled are better supported, in China there is no such support. These people therefore stay inside, hidden from view, unable to operate in a normal way as you and I do.
As a designer, I want to do something to help so that others are able to achieve their best and lead a full life in modern society. I believe that everyone deserves the same respect from each other.
My favourite thing about running my business is…
I’m in control of everything. I always think that for designers/makers, we have a mission and a reason to be here which is to create a better world with what we are good at. Our purpose isn’t just to make something look pretty or feel good – it is also about changing the environment and solving problems.
Running a business in another country is very strange to me because I have never had any experience and my background is nothing to do with business. But this is also what I’m so excited about. I am learning bit by bit everyday and I really enjoy the journey. And I’m very proud of what I do!
The three words that best describe my business are…
Inclusive – everyone should have the same opportunity as others in a modern society.
Engaging – having fun while learning with others.
Positive – always!
Sheffield is a great place to start a business because…
There are fantastic business support teams available whenever you need help or advice. My background is graphic design and when I decided to start my own business in the UK, I was a bit scared. But everyone I have met in Sheffield is so kind and supportive which has encouraged me to believe in myself!
Sheffield is a great place to grow a business because…
Sheffield is the first city I stayed after I came to England. It is always like a home to me – I feel included and comfortable here. You can always find the right person because everyone seems to be connected.
The best advice I ever got was …
I have received plenty great advice from people. If I have to pick one, I think my favourite one is ‘You got to love what you do’.
The worst advice I ever got was …
Not received any yet!
The Sheffield organisations that have supported me and my business include…
The Enterprise Team at Sheffield Hallam University, Sheffield Business and IP centre, UK Steel Enterprise, Rotherham Investment and Development Office, Andy Hanselman Consulting, EYECAN and Sheffield Royal Society for the Blind.
The main challenges facing my industry/sector are …
A niche market and lack of inclusive and accessible products for disabled people.
In 5 years’ time I expect my business to…
Become a well-known disability-focused design company that aims to create an accessible society. I’d also like to expand into the European market.
