The tech industry thrives on trust because it takes a lot for an average consumer to invest in a high-value SaaS solution or IT product. Security is another major concern in the era of cyberattacks and identity thefts. In fact, a survey states that 86% of Americans don’t trust big tech companies.
Can you imagine how much faith it takes to hand over one’s personal information to a tech company? Or how much confidence one needs to buy an expensive SaaS product to run one’s business more effectively? Well, not surprisingly, trust is a game-changer!
But don’t worry, we’ll be diving into some expert advice from top tech leaders on building strong customer relationships and earning that much-needed trust. Let’s get into it.
Transparency is key
Customers often struggle to trust tech companies because they hardly know what’s going on behind the scenes. A lack of transparency regarding pricing and data usage is perhaps the biggest concern.
The solution is simple- just be transparent about your pricing structure and security practices. Explain how you use consumer data and what measures you’re taking to protect it. Being transparent shows you’re committed to building a lasting relationship.
Prioritize customer privacy
That’s a given because privacy is a big deal these days, and for valid reasons. Nobody wants their personal information to be misused or compromised. Why not prioritize customer privacy in everything you do? It can take you a long way in gaining consumer trust.
And it’s a lot simpler than you imagine. Make sure you’re following best practices such as data encryption and two-factor authentication. If you’re using third-party tools and services, do your due diligence to ensure they’re trustworthy.
Stay ahead with customer education and training
Top tech leaders emphasize the need to provide customer education and training to support them for the long haul. You can’t take a one-and-done approach after selling your product or service, right? Buyers require support and education to use them effectively.
Providing them with a Customer Training Platform can set you apart as a provider. It’s far better than open-source LMS companies often use. You can use it to ensure better learning experiences with 24 by 7 access and multiple courses in one location.
Build a community
Well, people have more reasons to trust a business when they feel like a part of a community. A strong online presence where your customers can connect with others and with your brand does the trick.
You can use social media to engage with your customers, get feedback, and show them that you’re listening to their voices. Also, create a space where to share their stories and experiences with your product or service. That’s a good way to get word-of-mouth recommendations.
Go the extra mile with customer service.
Nothing matters more than after-sales service and support in the tech domain. When something goes wrong, customers need to know that you’ve got their back. And it may happen more often than you imagine.
Provide quick, responsive, and empathetic service and support to stay on top of the trust factor. Build a dedicated support team that’s always available to answer questions and resolve issues. Besides human support staff, you can use chatbots to provide immediate help.
So these are the easy secrets tech leaders rely on to gain and retain customer trust for the long haul. Remember, trust is built over time, and requires effort to maintain. But these simple tips can get you there. Go get it, business owners!