Tell us about your business – sell yourself!
I offer freelance marketing support for businesses who need a pair of expert hands to help them get results. I help with strategy and planning, social media, online marketing, copywriting, editing, training and mentoring. My main selling point is my honest and straightforward approach – cutting through the jargon and being clear about what needs to be done, then showing tangible results.
Lots of businesses want to increase their marketing activity – they just don’t have the time. They don’t need a full-time marketing person, just a bit of expertise, and they don’t want to pay expensive consultant rates. That’s where my flexible support comes in.
If businesses need additional marketing services such as design, video, specialist PR, photography, websites and advertising, I co-ordinate this for them by working with my network of trusted experts.
What gave you the idea for your business?
I noticed that businesses were struggling to recruit people with the right mix of skills to solve their business problems. Sometimes businesses just needed a short-term extra pair of hands – maybe to help with a big project or to guide them through Facebook algorithms, GDPR or SEO. It was hard to find that reliable, flexible, honest support. I saw a gap, so I took the leap and offered this service, and so far, the demand is high.
I saw a gap, so I took the leap and offered this service, and so far, the demand is high.
Who are your customers and how are you targeting them?
My biggest clients are medium-sized service businesses, such as finance providers and business development companies, but I also work with small businesses such as cafes and event organisers. I support and train start-ups and work with private sector, public sector and charities. I started generating business through networking and bidding for small contracts, but now my work tends to come from repeat customers and referrals.
How can people get in touch with you?
Website:
www.rachelking.co.uk
Twitter account:
@RachKingx
Instagram account:
@racheymk
