Our digital expert looks at what it takes to boost your online sales. 

The loading speed of your website is an important factor used by Google to determine which sites to display in their mobile and desktop search results.

If your website loads quickly, you stand a better chance of enjoying strong search visibility. That’s because faster page loading times enable you to deliver a better user experience to your potential customers – and this is something that Google likes.

Any investment required to make your website run more quickly is likely to pale in comparison to the better results you’ll enjoy as a result of making your site faster.

The Research Backs It Up

According to Statista, only 26 per cent of people are willing to remain on a website if it takes longer than five seconds to load.

What’s more, Kissmetrics found that you’ll experience a seven per cent drop in conversions for just a one second delay in load time. If your site takes £2,000 a day, that would cost you a staggering £50,000 in annual sales.

The good news is that you can take advantage of the opportunity Google are presenting here. They recently highlighted that the average website takes an incredible 22 seconds to load fully on a mobile phone – so there is real potential for you to improve your own site and reap the rewards.

Why Is Speed Important?

Vitally, a website that loads quickly acts as a signal to Google that your site deserves to rank for searches being made.

That is because loading speed is an important part of user experience (a factor that Google places great weight upon when deciding which websites to rank).

There are also several other reasons why it’s important to have a website that loads quickly. These include:


  • Reducing the amount of people ‘bouncing’ from your website
  • Delivering a better online experience than your competitors
  • Improving your company’s reputation by delivering a great online experience

In Summary

The evidence for making your website faster is there for all to see. Google wants to provide the best possible service to searchers and you can appeal to them and enjoy better search visibility if you play the game.

I’m Sold – What Do I Need to Do?

At Evoluted, we always optimise the websites we build with fast page loading times in mind. This enables us to enhance user experience, improve conversation rates and generate our customers a higher return.

If you’re considering a new website, or you’d like to see what you can do to improve the loading speed of your existing site, we’d love to hear from you.