The region’s newest PR agency, Altitude, has launched aiming to give great businesses a voice and help them unlock their potential.

Without doubt, the pandemic has taught us how to adapt to change.

Whether we’ve enthusiastically embraced change or reluctantly accepted it, we’re slowly emerging with a realisation that this is a clean slate, and that perhaps we don’t need to hold onto old ways.

In business, just as in life, change happens and it can bring new opportunities.

It is against this unique backdrop that the team at Sheffield communications specialist Counter Context decided the time was right to launch a spin-off PR agency, Altitude.

As we start to put the pandemic in our rear-view mirror, it’s the perfect time to start looking forward and speaking up for our region. Too often we do not shout loud enough about the amazing, creative things businesses and institutions in Yorkshire are doing.

Altitude is the region’s newest PR agency. Like all good ambitions, ours is a simple one – to give great businesses a voice and to help them unlock their potential.

Drawing on the rapid growth of our parent company, we know that ambitious businesses need ambitious PR. Through smart, flexible and creative PR, Altitude gives clients a competitive advantage and a voice to be heard amongst the noise.

Why now?

Coupled with the knowledge that developing a brand takes time and skill, we set about creating a new agency that is totally fit for a modern, innovative 21st century purpose.

The past two years have taught us the value of information and the absolute need for clear communication based on truth and increasingly on data.

There are positives to take from this challenging period and we hope we can help organisations harness their positives and take their next steps forward.

The Altitude team

The Altitude team supports some of the most exciting businesses and institutions in the UK.

The team is led by Jane Whitham who has worked in senior PR roles for 14 years. Prior to switching to a career in PR, Jane worked in journalism writing for both national and regional newspapers.

Adam Reeves-Brown is well known to many in the regeneration and property sector across Yorkshire having delivered PR and communication strategies for Sheffield City Council’s Heart of the City redevelopment and The Glass Works, the transformation of Barnsley town centre. His campaign experience is broad and covers many different sectors.

The launch team is completed by Tom Chapman, a graduate who completed his studies with a Master’s degree in Public Relations from Sheffield University.

To find out more about
what Altitude could offer your business, visit