Cheryl Sanderson from Fragrance Oils Direct Ltd explains how Launchpad helped her business focus on supplying bigger manufacturers and retailers.

Tell us about your company?

We are a family-run business supplying new and unusual fragrance oils and essential oil blends to wax melt and candle makers, soap makers and other cosmetics product makers. As well as providing fragrance oils, we offer lots of support to our customers around upcoming changes in legislation, offering general advice on using our products in our friendly Facebook group. Most of our sales come through our website and our customers range from hobbyists making wax melts and candles at home to large retailers and candle manufacturers.


When did you first decide to start up on your own and what inspired you?

As wax melt and candle makers, we wanted different fragrances than what many of the suppliers offered, so in June 2020, we had the idea – we spoke to one of the fragrance oil manufacturers about some of our thoughts – deciding to become fragrance oil suppliers. While much of the UK was furloughed, we were busy sourcing bottles and packaging, finding workbenches, testing fragrance oils and creating our website. We started selling oils in September 2020, working from our garage and moved into our current unit in March 2021.


How has Launchpad helped you?

Launchpad helped in the early days by reviewing our business plan and giving us pointers as to where we should position our business. We attended many of their online training sessions on marketing, social media, photography, website SEO and more. These sessions helped direct our focus on the critical areas to enable us to grow the business. Initially, we focused on supplying smaller volumes to hobby makers and other small businesses like we were but launchpad helped us to plan further and supply to manufacturers and retailers.


What are your hopes and aims for the business?

We want our business’s key focus to continue to be on supplying fragrance oils and essential oil blends. We could widen our offerings to provide other fragrance oil-related products, but we feel that this would detract from our key focus. In the short term, we want to expand our range, increase our online presence, and grow our customer base. In the long term, we want to increase the scale of our business whilst retaining high levels of customer service – repeat business accounts for around 30 per cent of our current sales and we don’t want to lose this by sacrificing customer service for growth.



Instagram: @Fragrance_Oils_Direct_UK

Facebook: Fragrance Oils Direct – UK

Facebook Group: Fragrance Oils Direct Customer Chat


Advisor statement from Darren McDool Launchpad business advisor:

“Cheryl and Andrew have worked hard to develop a really clear offer, from expertly guiding clients through their unique library of fragrances right through to advice and guidance on product labelling.  Even though they have a wealth of relevant business skills and experience between them they wisely took advantage of specific bits of the free Launchpad support to fine-tune their business model.  We’re really pleased to see them make such a promising start and wish them the continued success their efforts deserve.”

“Starting and growing a business is not easy and that’s why the Launchpad programme was created.  Part funded by the European Regional Development Fund and our partners means there is no cost to the entrepreneur, so we can get straight to work on turning those dreams into reality.

“Stop dreaming and do it. Contact us for information now on 03330 00 00 39 or email”