Hydra Creative are hosting a fringe event on 20th May, at 10am, as part of the Sheffield Digital Festival. Hydra Creative UX Designer, David Saunderson, will be exploring cognitive bias, and how it can be used to great effect in UX design.

Cognitive biases are errors in the way we perceive our environments and make judgements. Businesses can use biases in many different ways to influence user behaviour in their products and services.

Businesses can register to attend this event via the Hydra Creative website – https://www.hydracreative.com/promotion/sheffielddigitalfestival. The webinar will be delivered through Microsoft Teams. Attendees will receive their link to join the webinar 24 hours prior to the event.

Gemma Daniels, Client Service Director at Hydra Creative commented: “Being part of the Sheffield digital community for the past 12 years, we are delighted to also be part of this year’s Sheffield Fringe Digital Festival. Sheffield is a city that is bursting with talent, and events like this enable us to showcase this to the rest of the UK.”

All webinar attendees will also be eligible for a FREE website UX report – a UX report assesses a business’s website from a user experience point of view, to ensure that it is resonating effectively with your target audience.