Digital specialist John Moore set up Confidence Digital to help organisations embrace cloud technology and remote working in the new normal. He shares how Launchpad’s ‘wealth of information’ helped him focus the business.
Tell us about your company?
Confidence Digital Ltd was created in response to the need to help small businesses and 'third sector' organisations embrace the technology required in the post lockdown world.
Drawing on over 30 years’ experience in delivering solutions into organisations of all sizes, we are here to help you recover from the change shock of lockdown, and cope with the new normal.
Providing a range of training, consultancy, and project management, we build confidence through digital transformation.
When did you first decide to start up on your own and what inspired you?
Locked down and furloughed, I filled my time volunteering, supporting charities to get online and helping them cope with the new normal of remote working and online meetings.
It was inspirational working with people who are so passionate about the service they deliver.
Over the last 30 years I have worked with a variety of global blue chip corporates, who have long understood the benefits and challenges of remote working and the need for robust software systems.
But the pandemic made it essential for everyone to start using these technologies just to survive. I’ve been able to share my experience of delivering communications technology, creating content, and implementing software with much smaller organisations, and it was a natural step to set up Confidence Digital Ltd.
How has Launchpad helped you?
While I have run multi-million-pound organisations, I had never set up on my own. I had never marketed to third sector, small organisations or start-ups and knew very little about how to harness the power of social media. The training courses run by Launchpad were a wealth of information, and the one-to-one sessions really helped me focus on what my business needed to be successful.
What are your hopes and aims for the business?
The pandemic has changed everything, and some of those changes – particularly the need to embrace cloud technology and continue remote working – will be permanent. I hope to assist as many people as I can to adapt and help make their organisations a success in a post-pandemic world.
Darren McDool
New Business Developer Rotherham Investment & Development Office (RIDO)
“With a wealth of knowledge and experience in his field and a passion for what he does John has a great starting point for launching a business. He quickly realised, however, that he would have to adjust from having the support of a big corporate environment to one where he would be making all the decisions as the owner of a start-up.
"He’s made full use of the range of free support offered through the Launchpad programme to get organised and it’s great to see him up-and-running and making a real difference with the clients he’s working with.”
Launchpad is part funded by the European Regional Development Fund meaning there is no cost to the entrepreneur, so we can get straight to work on turning those dreams into reality.






