Mayor Dan Jarvis said: “The Sheffield City Region is a hotbed of creativity that we believe would have been the perfect fit for Channel Four’s headquarters, so I am disappointed that Sheffield has not been shortlisted.
“However, I am pleased that Sheffield is still in the running to host one of Channel Four’s creative hubs. We’re bold, innovative and not afraid to do things differently. We’re a place of makers, artists and performers, and we’re at the cutting-edge of digital technology. So, we must now work hard to build momentum and ensure that our region can benefit from Channel Four’s move out of London.
“While we may not be the chosen location for the new headquarters, we can still harness our efforts to bring Channel Four to Yorkshire. That’s why I’ll be working hard to bring a creative hub to Sheffield, and supporting the Leeds bid for the national HQ.”