Leading Sheffield PR agency HRM PR & Creative has undergone a full rebrand and has announced that it will now be known as Chapter II.

Chapter II is the continued legacy of HRM, one of the region’s most respected and established PR agencies for over 25 years, which has previously been known to many as HR Media and originally Hurndall Ross Media.

Building on an unshakeable foundation, the company has now evolved with a renewed vision for the future.

Jen Beal, CEO of Chapter II, said: “We have an excellent reputation within the regional business community, and whilst I am immensely proud of our history our focus is now very much on the future.

“This year marks our 25th year in business which feels like the perfect time to reflect, redefine our company objectives and values, and review the services which we offer to better meet the needs of the businesses of today.

“Things don’t stand still and neither do we. As part of the rebrand, we have adapted and grown, with marketing now playing a bigger part in our service offering, alongside traditional and digital PR.

“In addition, our design studio has been doing some exciting branding and design work which we are looking forward to sharing.”

Chapter II’s mission is to help brands reach their full potential, achieving the most ambitious marketing and communications goals along the way.

In addition to the new services, the agency will continue to be the editorial and design team behind unLTD magazine and as part of that, is very involved in the Sheffield Business Awards, organising, judging and co-ordinating the night itself.

Jen added: “Our 15-strong team are a collective of creatives with decades of industry experience who work exceptionally hard to raise the profile and reputation of the brands we work with through expert, strategic storytelling. We use beautifully crafted words and unforgettable visuals to create campaigns that ignite.

“We don’t do average and neither do our clients. We are constantly striving to exceed expectations, even our own. We love what we do, and it shows. The brands that we work with are at the heart of everything we do and that will not change. I would like to thank our clients for their continued support and look forward to continuing to tell their stories.

“The team and I are so excited to showcase our new brand and are very much looking forward to driving positive change within the business. This is just the start of our Chapter II story – the best is yet to come.”


Members of the Chapter II team unveil the new brand.