Leading Sheffield-based postural care specialist Jiraffe has strengthened its team with the appointment of a new Business Development Manager.

Rachel Davis joins Jiraffe with a wealth of experience, particularly within the healthcare industry, having worked as an occupational therapist for the NHS for three years upon graduation from the University of Derby with a master’s degree in Occupational Therapy.

After leaving the NHS, Rachel then worked in training, where she latterly progressed to a marketing role before joining Jiraffe earlier this year.

Rachel said: “I’m thrilled to have begun working at Jiraffe. It is such a busy, proactive company and every day is different to the last.

“I was drawn to Jiraffe as they have a sense of authenticity at their core that can be quite hard to find – helping children truly is at the heart of their mission.”

Holly Jenkins, Director at Jiraffe, said; “We’re extremely excited to have Rachel join us as she has such a wealth of skills and experience from across our industry.

“We’re delighted to welcome Rachel to the team as build further on the growth and success of recent years.”

Jiraffe, launched in 2014, is the UK distribution division of Jenx Ltd, a family-run company established in 1982 by a paediatric physiotherapist and a product designer with the aim of enriching lives and changing perceptions about disability.