Sheffield United's elevation to the Premier League is the latest chapter in the story of the city' s recent sporting success.
But, In many respects, it is the Blades' achievement that will create the most impact.
United are moving into a sporting business arena which, day by day, week by week, is growing at a remarkable rate. The players become household names through the broadcast, print and online media coverage of the Premier League.
A window to a whole new world is about to be opened.
Sheffield United Chief Executive Stephen Bettis recognises the power and impact of the club's arrival in the top echelon of the game.
" Promotion will provide a massive boost to the Club and to the city," said Stephen. " The playing side, through performances on the pitch and the links to the potential transfer targets because of the opportunities to sign players the Premier League brings, will inevitably make the headlines and create the talking points.
"But we recognise that it is much more than that - there are significant off-the-field opportunities for the Club and the City as well, which we are keen to embrace.
Stephen added: " The nature and quality of some of the opposition clubs means that we are planning for our home games to sell-out most weeks. We recognise that we will be bringing, as.a result, international supporters to the city.
"In some respects we will be bringing football tourists into the city and our Bramall Stadium when they are wanting to watch the likes of Manchester United, Liverpool and Manchester City."
The commercial reality of life in the Premier League is not lost on Stephen.
"Yes, we are entering into a whole new sporting world but we should remember we are bringing something to the party. The Blades and Sheffield are creating fresh and dynamic content for the Premier League because of our footballing history. Just like with the World Snooker Championships and the Crucible, we can prove to be extremely attractive to overseas countries who broadcast the Premier League.
" It is recognised that Premier League supporters as group spend more money on their passion for the game. Away matches can become a weekend visiting a city or a region and therefore the supply chain around the football industry - taxis, hotels, restaurants, hotels and attractions - all receive a positive impact."
" People and organisations want to be associated with Premier League clubs. We have already witnessed Interest from potential commercial partners grow significantly. Because of the international nature of the Premier League product, they come with sponsorship budgets that are beyond anything.we have seen before.
"We will not overlook our partners and friends who have been on the journey with us, but as a Club and a city we need to grab this opportunity with both hands and move forward."
