On November 29th Weekday will open its first store in Sheffield at 108 Pinstone Street.
The city with its creative community, vibrant musical scene and urban landscape is the perfect match for Weekday.
The new 450 sqm location features a hybrid of upscaled industrial materials inspired by the city-scape, with a dynamic mix of materials that reflect the creative core of the brand and aims to offer the perfect backdrop for creativity and self-expression for customers.
The location will also feature a store-made studio, with visible screen-printing stations in which Zeitgeist prints, reflecting global events and happenings, are created on a weekly basis.
On Friday, November 29th the store opens at 12:00:
• 40 % off for the first 50 in line (first come, first served)
• 20 % off everything, all day
• Opening gift: hand-printed T-shirt when shopping for £100 or more
• Free refreshments, while supplies last from Remedy
Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Dedicated to encouraging self-confidence and self-expression, Weekday hopes to inspire through a dynamic combination of product, creativity and cultural understanding.
Through collections and marketing campaigns, the brand reflects on issues such as sexism, gender equality, current events and popular culture.
Constantly striving to make their business more sustainable, Weekday is also committed to using sustainable materials, with less environmental impact on the planet.
Today, 73 per cent of the materials used for Weekday products are already recycled or sustainably sourced, while goals and strategies are in place for even more sustainably sourced collections in the future.
