By now, a lot of Website Owners have learned the term Article Marketing, but what is it really? Why do I need to do Article Marketing? How will it help me? Even many of the writers who ghost-write for clients do not truly understand article marketing. They are good writers. They even may know a little about SEO and can put all the keywords and phrases into your article. But do they really know about article marketing and what the benefits are for their clients? Do you? Let's see;
Choosing an Article Writer; previous experience writing for magazines and newspapers does not qualify a writer to write articles for article marketing on the web. Wait let's back up a minute. Are we saying that someone who writes for the New York Times or Newsweek would not be qualified to write articles for article marketing? While it would likely qualify them to write impelling and engaging copy, that is not enough for article marketing. You can also do article marketing for best usa real money casinos.
What about Search Engine Optimization Experts? Are they qualified to write articles for article marketing? SEO experience is very helpful, but it is the combination of good writing skills and SEO knowledge that is important to article marketing. They must be able to write an article that engages the reader while using keywords and phrases that are targeting search engine spiders. Not everyone can do this without the article appearing to be full of keyword spam.
So, if a person is a good writer and has SEO experience, then they are qualified to write articles for article marketing? Nope, still not enough. A person who also has sales experience in addition to SEO and writing skills is the best person to choose for your Article Marketing Campaign. Click here for Qualified Article Writers
Benefits of Article Marketing for www.australianonlinecasino.io is that, there are thousands of people using Article Marketing as a tool for building link popularity on the web today. Probably 90% of them still have not grasped the concept of what article marketing is really about. There are even Article Marketing eBooks being sold and distributed all over the web that entirely misses the point. Unfortunately, people read these and get on the Article Marketing bandwagon without knowing where it's going.
Isn't Article Marketing just where you have articles written and then you distribute them to thousands of article directories so you have a bunch of links from the author bio pointing back to your website? Nope. That isn't it. That is what you read in the eBooks I was talking about. There are many ways to use Articles as a tool to promote your website and distributing the articles to all the article directories is only a means to an end for one method. The article directories are just one of the tools you use to help you reach your real goals.
What about Articles that are distributed to Article Directories? Articles written for mass distribution to article directories is one method of Article Marketing. While the article directories that reprint your articles do link back to you through the links placed in the resource box or author bio section, these links are not really that valuable. Some even become supplemental pages in Google due to duplicate content issues and them being from article directories rather than Websites or Blogs that are related to your topic and keywords.
The real value of article marketing through mass submission to article directories is not realized until months after the initial distribution takes place. The real purpose behind article directories is not to help you with your link popularity. Those who are in the article-writing business tend to forget that. The real purpose of an article directory is to provide free content to webmasters and bloggers.
When a webmaster or blogger reprints your article in their blog or website you benefit from that much more than the submission to the article directory. They would not likely have chosen your article if their website or blog was not about a topic related to your own. The links from just one of these blogs or websites that are related to your topic are more valuable than all the links you got from the article directories.
What are other ways that articles can be used as a tool to promote my website? One of the biggest benefits article marketing can have is as an image builder. If you want to be known as an expert in any field, you should be distributing articles about your subject or industry. When someone searches Google for your name, you want them to find hundreds of articles written on the topic you chose for your expertise. This creates trust in you as an expert and can help you close deals.
Another way you can use Article Marketing to promote your website is to have Premium Magazine-Quality Articles written for you. These polished articles can contain images or even audio and video. Placing these quality articles on a page on your own website will attract more visitors. It may be the reason they bookmark your website or submit it to DIGG or one of the other social bookmarking websites. This can have a viral effect where your link popularity increases daily due to people referring others to read your article.
Another option is to take this well-written article and offer it as exclusive content to a website that has a high Page Rank in Google and a lot of traffic. You offer the content to them exclusively in return for a link back to your website from the resource box. One well-written article on the right website can be much more valuable than twenty articles you mass-submitted to thousands of article directories.