2024 is the biggest election year in history, with over 2 billion people, including you, heading to the polls, it’s a year like no other. It’s also a highly pivotal year for Generative AI. Those two little ubiquitous letters that appear on everything from your desktop to your toothbrush. AI has exploded in 2023 and sets to be embedded in our lives in ways we will not expect. Here, Bryn Hawkins, Cyber Security Specialist at Simoda, breaks down the link between the two, and what it could mean for you.
“If you aren’t already discussing this… you need to be! Find a way that suits your business to confirm what is real.”
So, what do these two things happening on the same year mean?
We are about to witness an arms race in AI led misinformation that is likely to transform cyber security, and potentially, how we do business for ever. A bit dramatic? Probably. It may sound a bit Skynet, and scary but we should definitely be on our guard.
Elections are always a war of information/misinformation what is different is the accessibility of tools to get involved. Whereas the barrier of entry used to be high (expensive). Now, in 2024, almost anyone with a passing skill in IT and an internet connection can get involved.
Deepfakes, where AI generated are already being deployed and WILL explode this year, you will see videos of politicians giving all sorts of messages online, we will see news outlets accidentally running stories that aren’t real. We will reach a point this year where it will be very difficult to trust anything you see or hear through a screen… Or the Post Trust era.
Other than it possibly affecting the world order… so what? Where do you fit in?
Deepfakes will be used to separate the human from technology. We are easier to fool than a machine, its already happening, a finance worker in Hong Kong paid out $25 mil after having a meeting with several deepfake accounts pretending to be his finance team.
“People are an ongoing problem. According to a recent report, 29% of incidents were caused by people.”
What on earth are we going to do? Focus on people and process…
People are an ongoing problem. According to a recent report, 29% of incidents were caused by people. With this in mind, security training must be seen as an essential. At Simoda we work with Knowbe4 to create vigilant and aware staff.
Whether it’s a passphrase or physically getting together for mission critical decisions, tIf you aren’t already discussing this… you need to be! Find a way that suits your business to confirm what is real.hat will be down to you but starting to think about how you validate that you are talking to a real person!
Speak to the team at Simoda any time about deepfakes, cyber security or anything else technology and IT-related. Our friendly team are always more than happy to help local businesses in the South Yorkshire region understand fast-paced technology opportunities and threats.
