There are many different ways you can elevate your car dealership marketing to attract new leads and generate more revenue for your business.
Amongst these many methods, one of the most effective is to implement call tracking software into your marketing efforts.
To give you a better idea of why this is the case, this article will take you through what call tracking is and why it’s the perfect tool for your car dealership.
What is call tracking?
Call tracking is an intelligent software that’s designed to boost your marketing, with a focus on interactions from callers, as well as engagement across your many activities.
The software will allow you to accurately track every customer phone call in your business, and on top of this, provide a range of intricate data to help you analyse every call. This can include things such as:
- Caller phone number
- Caller area code
- The abandonment rate
- Whether a call was answered or not
- The ring duration
You can also receive a variety of detailed metrics with call tracking that will give you a clear understanding of how customers are engaging with your dealership across every area of your marketing. This can involve things such as:
- Marketing sources that generate calls – By using dynamic phone numbers, the software can help you track the exact journeys of every customer who interacts with your business. This includes the visits before, during, and after they called. For example, you can see how many customers clicked on a link on your Facebook page before making a call.
- Which activities are producing inbound enquiries – The software can also show you valuable information on every customer that makes an inbound enquiry. You’ll be able to see every activity that helped funnel them down to this point.
- Google Business Profile interactions – By assigning static phone numbers to your Google Business Profile, your call tracking software can help you see how many customers are calling from this touchpoint.
- More granular analytics for website visits – You can attach Urchin Traffic Monitor (UTM) tags to your URLs, in order to receive more granular data on which activities are driving customers to visit your website.
- Keywords performance in call conversations – You can establish a range of important keywords that are relevant to your business, and the software will identify if these words are mentioned in call conversations.
How can call tracking boost your car dealership marketing?
Call tracking can help boost your dealership marketing in a variety of ways, including:
- Enhancing your PPC ad performance
By using call tracking, you can gain a clearer picture on how well your pay-per-click (PPC) ads are generating leads and sales.
The software can show you how many customers are interacting with your business – whether this be with a call, inbound enquiry, or purchase, for instance – as a result of your PPC ads.
Using this information, you can establish which of your ads are more successful at driving this engagement, and focus on developing these further.
This will not only help increase your lead and sales generation, but also create a more cost-efficient structure for your PPC efforts.
- Improving conversions at each activity
The software can also help you drastically improve the number of conversions you’re receiving at different points throughout the customer journey.
The analytics will help you map out customer journeys, and reveal which of your activities are producing the most conversions.
You can then analyse these specific areas of your marketing to see what aspects make them so engaging for customers, in order to replicate these elements in other activities.
For example, you might find an increase in conversions at activities which have a compelling call to action – such as a ‘start your journey now’ button at the bottom of a social media ad.
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By recognising and evaluating these insights you can gain the key to elevating your dealership marketing.