By Dom Brook OF Brook Corporate Developments
Director of business consultancy and training provider Brook Corporate Developments, Dom Brook, explains how his team of specialist consultants immerse themselves in your business
Consultancy is at the forefront of everything we do at Brook. When you approach us for support, you are assigned to a business support manager who will be the one of the first people you come into contact with. Our business support team will conduct an initial diagnostic with the business to identify what their need is and how we can help them.
Most businesses come to us having already identified a need, but we will work with them to put together a package of support and that is led by our consultants. We don’t follow a specific formula or template – the diagnostic work we do at an early stage allows us to flush out what a business’s need is, and we then write a proposal of how we think we can help them which is completely bespoke to that business. This is key to the way we work at Brook.
A key aspect of our consultancy work is to integrate ourselves within the business – we don’t just want to be seen as an external provider. We firmly consider ourselves as an extension of all the businesses we work with because we believe that is the way to get the best results for our clients.
Whether it’s reducing waste, minimising downtime or optimising sales processes, our consultants will immerse themselves within a business to identify what needs they have, how those needs can be met and what timescales might be involved. We want to be seen as part of the furniture and even after the need we identify has been met, we don’t just leave. Our consultants have become so integrated that they will continue working with the business, sometimes for several years after the initial work has been done.
Although we do offer training packages, some business owners don’t have a desire to train staff to meet a specific need and would rather enlist our consultants to do it for them. This method can be effective for businesses who don’t have the budget to employ somebody full time, but by outsourcing to our consultants and allowing us to deliver a project for them, the business can get that extra support at a lower cost. This is where being immersed in the business is so important and our consultants will act as if they are an employee – this can even go as far as having a business-specific email address to communicate with.
We have launched a new identity for our delivery arms in consultancy, training and retained packages, which aims to view each arm as a stand-alone service. Many business support providers see consultancy and training as services which overlap, but at Brook we believe they should have their own identity. We want both new and existing clients to understand that they don’t just come to us, get something and then the relationship ends. They go on a journey with us, and we want to make sure we provide as much support as we possibly can.
To book a consultation with Brook Corporate Developments, visit enquiries@brookconsult.co.uk or call 01226 240435.
