A Sheffield-based creative marketing agency that prides itself on helping ‘Brands Burn Brighter’ has won a national award for Brand Strategy.
Vivid Creative took the Brand Strategy (under 40 staff) title in global media platform The Drum’s RAR Awards at Grosvenor Square in London, beating nine other shortlisted agencies from cities across the UK including London, Nottingham, Liverpool, Manchester and Cardiff.
The agency, based in Kelham Island, was shortlisted in four categories – brand strategy, B2B marketing, design, and packaging design – by the Recommended Agency Register (RAR), The Drum’s service to help brands choose agencies based on ratings.
Managing Director Gerry Arcari said: “This award is fantastic, but what makes it so special is the category of Brand Strategy. Our ethos is to deliver exceptional results for our clients that help us make ‘Brands Burn Brighter’ so while being shortlisted four times was thrilling, this was the award we wanted.
“We’re a creative agency but brand strategy underpins everything we do – we can’t deliver any of our services without top-end brand strategy to feed it all.
“Brand strategy has been the company’s mission from the start, to always ensure there is hard ROI at the end. We get really involved in the businesses we work with because we are permanently inquisitive, so we find out the real details and depth behind the brand.
“To be the only Sheffield company in our category is testament to our brilliant staff and the quality of our services. We didn’t enter the RAR awards – our clients were asked by RAR to rate us on areas such as Creativity and Innovation and Effectiveness, as well as our services including Web Design, Branding Design and Brand Strategy.
“It is our clients who rated Vivid so highly which shows we have gained their confidence and respect – they genuinely value us as a partner and trust us with their brand.
“Brand Strategy is what Vivid prides itself in and we’ve now been recognised and rewarded on a national scale, so this is like a lifetime achievement award for me – everything the company has been working towards.”
Vivid Creative was established in 1999 and today employs 17 staff, delivering creating marketing services across sectors including automotive, business to business, cosmetics/beauty, education, financial, IT, leisure, outdoor activities, property, retail and travel.
Vivid’s clients range from high profile local companies – Sheffield International Venues, Carrs Silverware, Shorts Accountants, Symphony Group and The University of Sheffield – to national and international brands including Wild Country, Saint-Gobain, the Association of Accounting Technicians (AAT) and US-based Inpro Corp.