Sheffield’s leading private hire service City Taxis is changing its name to Veezu, following their acquisition by the Veezu Group earlier this year.

This rebrand marks a significant milestone in their journey towards revolutionising transportation services in Sheffield and neighbouring areas.

Established in the 80s, City Taxis began with 34 cars and a paper booking system. Over the years, it has grown exponentially and extended its reach across South Yorkshire and Derbyshire, largely thanks to strategic acquisitions, including Mercury Taxis in 2015, and most recently Excel Taxis.

In February 2023, City Taxis joined forces with Veezu, promising not only a name change but a complete transformation of the way driver-partners connect with passengers and their communities.

Veezu’s Regional Managing Director, Arnie Singh said: “The rebrand is more than a name change. We are firmly putting the Veezu name on the map in Sheffield and are committed to serving the local community.

“We’re introducing new technology to make it easier for people to access transportation and are building on our hyperlocal activities to ensure we remain at the heart of our communities.”

Whilst passengers can call the usual Sheffield number 0114 239 39 39, Veezu is introducing a new mobile app so that passengers can skip call queues and book their rides in a matter of seconds.

Veezu is the UK’s fastest-growing private hire technology platform, and as part of its rebranding efforts, they are excited to unveil a campaign entitled ‘Smarter Local Rides’ across South Yorkshire. The campaign also introduces its ‘funded by Veezu’ local community initiatives to residents across South Yorkshire and Derbyshire.

The new Veezu app is available for download at

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