Quick Wins to Boost Your Google Search Visibility
Our digital expert Ash Young says search engine optimisation doesn’t have to be complex.
Not every aspect of search engine optimisation has to be complex. There are several relatively quick wins to be had, you just need to know what to do. Here, we take a look at some changes you can make to improve your search profile and drive more website visitors.
Google My Business
A must for any company online, a Google My Business listing is free to create and simple to manage. It will provide you with a really easy way to improve visibility for your brand in the search results, enabling you to, amongst other things:
- Quickly generate highly-visible customer reviews
- Verify and generate a maps listing
- Display vital business information including opening times and contact information
Simply head over to the Google My Business site and get cracking.
Yes, they’ve been around for some time – but Featured Snippets remain a great way to gain search visibility and leapfrog your competitors. If you’re not aware, these are the boxes that display for selected results at the top of Google’s search results. They highlight the information most relevant to the query being made, in one of the following formats:
- Bullet point list
- Numbered list
- A key paragraph
- A simple table
The good news is that to secure the snippets, you don’t need much technical knowledge. Google will simply look to pull in relevant content from an authority voice, with simple HTML formatting ideal for securing the result.
A topic we’ve covered in our unLTD column previously, the Jobs Panel displays vacancies related to the search being made, towards the top of the first page of results. To be considered for it, you’ll simply need to add some code-based mark-up to the vacancies pages listed on your website.
This information won’t be seen by users – it’s purely for Google to read. If you run a jobs board, recruitment company or advertise jobs on your site, it’s a great feature.
Ever seen those star ratings display under a competitor’s site and wanted your own? Providing you can get reviews from approved Google sources, you can qualify your own site to generate stars next to your own results. This can then encourage searchers to click your site over those without reviews.
It’s not overly complex to do but if you need help with this, the Jobs Panel or any other changes to improve your digital profile, get in touch with the Evoluted team.
Ash Young, Evoluted