I started this team because…
I have been a cyclist all my life, the sport is in my blood and I wanted to promote my home town of Sheffield and in doing so build a more sustainable team model. The team is supported exclusively by Sheffield organisations and companies. The model has been used successfully in Europe, and I thought why not in Sheffield. Our model is unique in the UK. This approach plays to Sheffield’s proud heritage of doing things differently, which means the team is well place to gain support across the region. The city has so much to offer and there’s a growing feel of real optimism that Sheffield is on the rise. The team races across the UK and Europe so offers a real opportunity to fly the flag for the city.
My favourite thing about my job is…
Two things, seeing our riders develop and succeed and seeing our partners reap genuine ROI on their support of the team.
The three words which best describe my organisation are…
Sheffield, Passion, Integrity.
The Sheffield City Region is a great place to work because…
The Sheffield City Region has a history of innovation and passion for sport, which two things make it a perfect place for what we are doing. Also, as we know, it’s great place to be, with the city’s parks and the Peak district on the doorstep.
The Sheffield City Region is a great place to develop as an organisation because…
The Sheffield City Region has a strong sporting history, and Sheffield has a strong identity as The Outdoor City.
The best advice I ever got was…
Listen to people offering advice, but ultimately trust your instinct and do it your own way…
The worst advice I ever got was…
There’s something to be learned even from bad advice..
The organisations that have supported me and the organisations include…
Our partners have been committed to our development and without them we wouldn’t exist. These include; Giant Sheffield, Burrows Mazda, Blue Strawberry Elephant, Millichamp, Mamnick, Sport80.
The main challenges facing my organisation are…
Economic sustainability.
In five years time I expect my organisation to be…
I expect Cycling Sheffield to have youth and junior projects as route to the elite team, involvement with several health initiatives in the Sheffield City Region. I expect the elite team to competing in The Tour de Yorkshire and Tour of Britain. As the profile of the team grows we aim to be embraced by the Sheffield City Region population.
