Staff at Sheffield jewellers HL Brown are adding a little extra sparkle to the Master Cutler’s Challenge as they saddle up for an epic cycling adventure.
But even though they are planning to ride their bikes from Land’s End to John O’Groats, the team will never actually have to leave the comfort of their Barkers Pool showroom.
For sharing cycling duties on a strict rota, they will cover the 874 miles on static bikes and aim to complete the challenge in just 30 hours.
The Master Cutler’s Challenge is the annual event which sees businesses sign up to use their entrepreneurial skills and teamwork to make as much money as possible for charity.
This year’s event, headed by Master Cutler Nick Cragg, is raising money for St Luke’s Hospice in Sheffield and Rotherham Hospice.
“This is a great way for the HL Brown team to get their fundraising efforts under way,” said St Luke’s Corporate Fundraising Manager Jack Kidder.
“One of the most important things about the Challenge is having fun and this is typical of the sort of event that will prove a massive success in the months to come.”
HL Brown manager Brett Heath added: “We’re all really excited as this is the first year that HL Brown have taken part in the Master Cutler’s Challenge and we’re determined to make a success of it.
“The charities involved both do so much for our local community and deserve every effort to be taken.”
To find out more about the Master Cutler’s Challenge visit mcc2019.co.uk