An event designed to educate, inspire and motivate existing and emerging entrepreneurs across the city business region is set to take to the stage – literally.

MADE Entrepreneur Festival, the UK’s premier business event for entrepreneurship, returns to the Crucible Theatre on November 9.

Having been voted in the top ten worldwide entrepreneurial conferences, this year’s MADE will see a line-up of experts and peers tread the boards at the theatre to give meaningful, practical advice as well as share their stories and experiences on growing and succeeding in business.

This year’s line-up features a team of the best and brightest business investors, seasoned entrepreneurs, leaders in technology, industry disruptors, experts and thought-leaders discussing just about everything new and experienced business leaders need to know to start and grow a successful organisation.

Subjects in the spotlight at the Crucible will include establishing and developing a brand, driving new sales, and leadership and management.

Returning to host this year’s event is past keynote and audience favourite, Geoff Ramm, a customer service and marketing expert.

And far from the traditional ‘sit, listen, take the odd note’ vibe of a corporate conference, Geoff will ensure there’s plenty of audience involvement.  While Geoff’s promotional biography says he’ll ‘have you on the edge of your creative seats’ the idea at MADE will be to get people out of them altogether as attendees will be invited to come up with and implement their own creative concepts and ideas.

Alongside him will be the UK’s number one motivational speaker Brad Burton, keeping up the momentum. Brad regularly address crowds as high profile – and diverse – as JCB to the NHS.

As an entrepreneur, Brad’s vision was to provide a ‘better way’ for small businesses to meet and work which was ‘modern, colourful, outspoken, forward-thinking and internet ready’. A decade on and his 4Networking company, often known as 4N, now has more than 5,000 events taking place annually.

Best-selling author and multiple award-winner Phil M Jones is highly regarded as the world’s leading sales trainer. From working with small business owners looking to increase sales all the way to globally recognised companies that want to drive more activity from their staff, Phil will be bringing his unique skillset and experience working with a vast mix of people with entirely different goals to MADE.

Sahar Hashemi brought the coffee cafe culture to the UK in the 90s with her chain Coffee Republic. Alongside her brother she built it into one of the UK’s most recognised high street brands with more than 100 bars and a turnover of £30m.

She was previously nominated by Director magazine as one of its ‘Top Ten Original Thinkers’, alongside the likes of Sir Tim Berners-Lee and earlier this year was appointed co-chair of the Government’s new Scale-up Task Force. The Task Force brings together entrepreneurs, investors and local bodies from across the country, and is part of the government’s commitment to a modern ‘Industrial Strategy’ designed to help small businesses thrive.

Commenting at the launch of the taskforce Sahar said: “We are already a start-up nation and now the opportunity is to become a scale-up nation – by removing the barriers and creating an ecosystem to enable the entrepreneurs who had the grit and determination to start a business to capitalise on opportunities this new global networked world brings and grow their businesses to scale.”

From one beverage to another – the founder of one Britain’s fastest growing start-ups Beer52’s James Brown will also be at MADE.

Proof that great things can start from the most unexpected and humble beginnings, Beer52 was inspired by a craft beer road trip on the back of his dad’s Harley. The company has gone on to be crowned Business of the Year by Startups.co.uk while Forbes identified James as not just one of ‘the six top young entrepreneurs to watch in UK’ but also ranked him in its 30 under 30 in Europe list.

Having joined McLaren in 2009 as legal adviser, Ruth Nic Aoidh is now a member of the Executive Board, shaping and influencing key management decisions and future strategy of McLaren Automotive. She is also responsible for managing all corporate governance and legal aspects of McLaren Automotive and its subsidiaries around the world.

Simon Biltcliffe founded Webmart, a print management business in 1996. Sharing profits among employees and ensuring that both customers and suppliers gain as a result of Webmart’s trading activity, Simon has ensured that the company’s success is also shared by the wider community through a charitable trust.

He’ll be talking about how he shaped the business around his personal ethos that Marxism and Capitalism together are unbeatable.

There will also be a fringe element to MADE with more than 20 business events across Sheffield covering a wide range of topics including marketing, branding, starting a business, finance and funding, and international trade.

MADE is being organised and supported by business solutions company, BE Group. Events director Hilary Dunne said:

This will be an amazing celebration of entrepreneurship where everyone attending will be able take away real and tangible knowledge which will help them to make valuable changes to their businesses.

Tickets are available at www.madefestival.com


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MADE 17: ‘MADE’ in Sheffield – View article

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