From March 2021, Google’s mobile-first algorithm will be coming into play – switching to mobile-first indexing for all websites. If your website is not optimised to be mobile-first, you will see a dip in your site’s search engine performance and traffic.

To ensure your website is recognised as mobile-first by Google, it’s important to take steps now to prepare for the algorithm changes. Here, Hydra Creative’s SEO experts outline six elements to look out for to ensure your mobile website is up to scratch.

  1. Font Size

When showing content on a smaller screen size, you have to make sure it is still readable. “Text too small to read” is one of the main issues people run into when optimising their site for mobile. It is recommended that your font is at least 16pt for mobile webpages.

  1. Imagery

Your website should contain high quality, strong imagery, whilst ensuring that they are compressed so as not to increase site loading times. We would recommend JPGs being 80-100kb in size for both mobile and desktop to avoid slow-loading imagery, with PNGs being as close to 100kb that they can be, without losing quality.

  1. Buttons

Buttons should also be adequately spaced out from one another, so that website users don’t accidentally click on the wrong button. If a user lands on the wrong page accidentally, then they could click straight back off, which can cause an increase in your exit rate of that particular page, which doesn’t look good on Google Analytics!

  1. Consistent Content

Just because your desktop and mobile site may look slightly different, it doesn’t mean that they shouldn’t provide the same content. Using the same content across your desktop and your mobile version of the website will ensure that it is still just as useful for visitors, even on different devices.

  1. Video Content

Having video content on your website is a great way to engage users. Just make sure that on mobile devices, your videos are not set to auto-play. Having your videos on auto-play will use up mobile data, that some users may not want used.

  1. Site Speed

We all know how important site speed is when it comes to good SEO. A massive 53 percent of mobile website visits are abandoned if a mobile site takes longer than three seconds to load! For every one second delay in site load time, conversions fall by 12 percent. [1] Ensure that your site speed on mobile is just as good as your site speed on desktop. Minifying and compressing your JavaScript and CSS, image compression, and using a CDN (content delivery network) are all ways you can keep your site speed as fast as possible.

Making sure you have thought about all of these elements when creating your mobile website will make sure you are ready for Google’s Mobile First update, and you will prevent your website from falling off Google’s index.

 If you are confused by all of this, and are unsure on where to start, get in touch for a free chat with Hydra Creative’s SEO team here.