Leading Sheffield-based tech firm Azzure IT has added to its board of directors, following a period of rapid expansion.

The firm, based at Sheffield Business Park, has recruited James Bennett, an experienced senior sales strategist, as its new Sales and Marketing Director to help further grow the business.

The 56-year-old from Warwick joins Azzure IT having previously held the role of Sales Director for Sage UK in Reading, where he led significant growth for the Sage Enterprise ERP business.

The key position at Sage followed various roles at SaaS provider Cornerstone On Demand and more than a decade of sales leadership and business integration at Reading-based Oracle Corp.

Craig Such, managing director of Azzure IT, said: “We’re delighted with James’ acquisition, which we’re sure will help enable Azzure IT to continue to go from strength-to-strength.

“We’ve enjoyed a sustained period of rapid growth, with James joining the business at the ideal time. He is vastly experienced in the business software and services industry, having held similar roles at notable UK, European and global businesses with tremendous success.  We’re looking forward to seeing him take on this challenging new position.

James said: “It is both a privilege and a pleasure to join Craig and his management team at Azzure IT. It’s rare to find a business that has the capability, experience and the ambition to deliver the unique combination of business growth fuelled by a deep-rooted culture of quality and customer success.

“Having Microsoft R&D, with its impressive product suite behind us, adds immense weight to an already compelling service offer for our staff and customers.”

Craig added: “This investment in James by Azzure shows how committed we are to being innovative and wanting to continue our rapid growth.

“James will be an integral part of the team here at Azzure IT moving forward, as we look to retain our status as one of the Sheffield City Region’s most rapidly-growing small to medium businesses.”

James Bennett’s recruitment comes after Azzure IT received £2million worth of external funding from the Northern Powerhouse Investment Fund (NPIF), to allow the firm to sustainably continue its period of rapid growth.

The funding by the NPIF is the single largest investment to date, since its launch in February 2017.

Azzure IT is the digital transformation consultancy for small to mid-sized businesses, as well as a leading Microsoft Dynamics 365 Gold Partner, in the UK. It delivers digital solutions that can connect and automate accounting, manufacturing, operations, purchasing, supply-chain, sales and marketing.

For more information about how Microsoft Dynamics 365 can transform your business, visit http://www.azzure-it.com/ or call 0345 467 9950.

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