Award-winning property auctioneers Auction House South Yorkshire has recently had its largest-ever catalogue for Livestream auction, its best-ever January and raised £7.1 million for vendors in 2021. Matt Holmes caught up with director James Holding to find out about their Partner Agent scheme.

“The Auction House South Yorkshire Partner Agent scheme enables introducers such as estate, commercial and letting agents to earn income from introducing a property to be sold via Livestream or National Online auction. We guarantee to split any fee income (usually a minimum of 1 per cent or £1,000 plus VAT) becoming payable immediately upon the sale of the lot under the gavel,” said James.

The scheme allows Partner Agents or Personal Introducers to earn income from properties that they would not be able to sell on the open market, such as properties that require improvement or are unable to be mortgaged.

“Sale by auction is quick and efficient, meaning that sellers can have money in their account in as little as five weeks from point of instruction – quicker than any other route of sale!”

Auction House deals with all communication from sellers, whether telephone or online enquiries, as well as conducting all viewings; it can be as simple as providing them with the contact details of the vendor and they take care of the rest.

So, what do you need to do to become a Partner Agent?

James explained: “Quite simply, anyone can act as a Partner Agent or Personal Introducer to Auction House!”

Traditionally the majority of their network are estate agents, letting agents and student accommodation providers. However, they also work with individuals happy to pay a referral fee for any property introduced and subsequently sold via Auction House South Yorkshire.

James tells me how they have a network of clients prepared to make offers on properties where the vendor may want to sell but not have the property officially marketed. He said: “We are finding that we have unprecedented demand for all types of property across the South Yorkshire region.

“There is always a strong demand for properties that require improvement, tenanted properties that provide a good return for landlords, as well as tenanted commercial or mixed-use opportunities.

“We are always happy for the Partner Agent or Introducer to dual market the property on their website and we can deal with all aspects of the legal process, such as arranging legal packs and searches via one of our legal partners on a no sale, no fee basis.”

Auction House can provide dedicated marketing and social media campaigns, as well as promotion in their online and digital Livestream auction catalogues.

It’s an exciting time right now for Auction House South Yorkshire. Keep an eye out for area manager Sam Harris who has recently completed filming for Homes Under the Hammer! In the meantime, Sam would be delighted to speak to you to explain all the benefits available to Partner Agents.

2022 is already shaping up to be their best ever year and James encourages anyone who wishes to be part of that success to get in touch.