By Ryan Daniels of Hydra Creative

We are now entering our third year of living and working with the deadliest pandemic in over a hundred years. Despite the short break at the end of the year to recharge and spend quality time with loved ones, we are all still exhausted – both physically and mentally.

For most, this has been the most difficult two years anyone has had to live through. Employees have felt stretched and anxious, and employers, particularly small business owners, have faced challenges that they never imagined they would have to deal with. In short, it’s been rubbish.

But now, with higher vaccine take up numbers, and a hopefully weakening virus, we may actually start to see a way out of what has been a very dark couple of years for us as business owners. And so, now is the perfect time to reassess, reset, and put new plans in place to introduce effective practices that will promote your business to your target audience and start achieving results that will pay dividends throughout 2022 and beyond.

What are you doing already?

The first step to business marketing success is to review what you are already doing. Perhaps you are already having SEO done by someone. Are you getting the results you were expecting? Are you having regular catch ups and reports, to enable your SEO specialist to communicate what’s working and what isn’t?

If not, why not? The new year is a good time to review any existing marketing that you are paying a third party to provide for you, and make sure that the planned way forward is still right for your business.

Remember – marketing spend should always be an investment. You should see a return that is higher value than the cost to implement. If this isn’t the case for your business, find an alternative marketing agency who you can trust to always work with your best interests at heart, and start seeing a return on investment.

But what if you’re not currently investing in any marketing?

Maybe you don’t need any more new business knocking at your door. If that’s the case, amazing! However, for most businesses, regular new business coming in getting the tills ringing would be very welcome.

So, if you’re not investing in any marketing, such as SEO, PPC, digital PR, promotional videos, compliant websites, brochures or social media campaigns – how are you planning to grow your customer base?

Talking to an established, professional digital marketing agency about your business’s aims for the future can help put solid plans in place and determine the best, most effective way forward, that will see a healthy return on investment and get your business growing. Our team of experts have regular catch ups with clients to identify any new business aims, review previous and ongoing campaigns, and work together to plan next steps.

If this sounds like something that could help your business too, get in touch with our friendly team to arrange your complementary business marketing review.

Hydra Creative is an award-winning digital agency specialising in bespoke marketing projects to improve business outreach and sales. Visit our website to learn more about the work we’ve done for other fantastic businesses, just like yours.