This month our podcast producer James Marriott shares the mic with a whole host of business folk whose sectors are opening again post-lockdown – and encourages unLTD listeners to
get involved in the audio boom!
This month's unLTD podcast explores some of the sectors finally opening up again after a tough time in lockdown. I was joined by three guests:
- Nathan Angus from Wildfire, the events and experience agency based in Sheffield
- John Harrison from the Beer House micropub on Ecclesall Road
- Craig Law from Keebles law firm, who works alongside several hotels in the Sheffield City Region
They each cast some light on their industry's experiences during the pandemic and what the future might hold now restrictions are easing. Each guest gives us plenty to think about.
You can find the show simply by searching for 'unLTD' in your favourite podcast app.
Podcast Spotlight: Looking Up Sheffield
Loz and Nic are back with a second season of their unique and frankly fascinating podcast Looking Up Sheffield.
The show's description calls it 'a monthly meander around Sheffield's amazing history, people and buildings', and I'd struggle to phrase it any better myself. It celebrates all that is brilliant about Sheffield – and what makes our city the unique place it is.
Among the topics in their most recent episode is that of the John Lewis building and what may come of it. They also catch up with author Martin Dust about his new book Brutal Sheffield.
Podcast Q and A
Q: Do I need social media profiles for my podcast?
A: It's a good question.
I guess strictly speaking, no, you don't. But you're missing out on a really key way of promoting your show if you don't.
It's still the best way to get people sharing your show, and interact with listeners, so to be honest, I think you'd be missing out by not having a social presence.
But that isn't to say you have to be on EVERY platform. It's worth considering which platforms are going to work for you, and concentrating on them.
When it comes to LinkedIn, does your show need a page of its own, or can you promote it effectively using your personal profile, and perhaps getting colleagues and others in your tribe to share?
Audio's Getting Social
Audio within social media
has been getting bigger and is just about to take another giant step.
Facebook's announced a series of new features all designed around audio. Soon we'll be able to host Clubhouse-style audio rooms – something Twitter is also rolling out – and we'll be able to post status updates including clips of audio.
These could be recorded on your device as you make the post, or a section of a podcast.
You'll also soon be able to discover and listen to podcasts within Facebook itself. These are huge developments and further cement the explosion audio is seeing in 2021.
If you thought podcasts were just a fad, think again. Every business needs to get in on the audio boom.
If you'd like to find out how to get your business podcasting, get in touch. Just drop me a line at james@unltdbusiness.com and we’ll get a good old chinwag in the diary!
