Our columnist Helen explains how to make goal setting work for you

Making goals count

Setting goals is a fundamental aspect of a successful business, but how often do we reflect on how we set our goals?

With goal setting comes self-doubt, fear and of course the pressing issues of reality and time. Considering our goals outside of the boundaries can be difficult to imagine, with achievability being a key factor in choosing how we set objectives and goals.

What would you want to achieve…

If you knew you weren’t going to fail?

If no one was watching?

If there was no limit to your thinking?

If you had control of everything you needed?

In most instances, the above are hard to grapple with if you’ve been set a target you need to meet. Thinking outside the box whilst maintaining SMART (Specific, Measurable, Achievable, Realistic and Timely) goal criteria is key in developing goals for efficiency and effect.

Also consider why you want to achieve this particular goal, considering the impact it could have on your project.

What will achieving the goal mean to you?

What will it bring to you?

What impact will it have on you?

Ensuring your heart is in it is a key factor in success. The psychology of goal achievement is an interesting aspect of how to set your goals, where passion and motivation levels surrounding the task can make or break a project.

Top Tips

Celebrate yourself. Recognising your efforts and wins big or small are important aspects of achieving goals

When setting goals, make time to schedule goal review dates to ensure you’re on track

Not all goals need to be financial or tangible


People who write down their goals are 20% more successful in accomplishing them than those who did not

Dates for the diary

College Employer Skills Academy Launch – October 2022, The Sheffield College

Brand Yorkshire Business Showcase – October 6, Harrogate

HEW 5th Birthday Event – November 2022, Sheffield, Details TBC