Ginger Cafe & Deli in Sheffield has announced its commitment to supporting a more sustainable future, by becoming a pioneer of the first fully recyclable coffee cup made of recycled paper, the Frugal Cup.

According to a report by the World Wildlife Fund (WWF) and Eunomia Research & Consulting, the UK is set to throw away one third more single-use coffee cups than at present, by 2030.

Designed specifically to combat this, the ‘Frugal Cup’ offers an environmentally friendly solution for cafes and consumers seeking an alternative to difficult to recycle cups. Fully recyclable and made from 96% recycled materials, the Frugal Cup consists of two elements that separate so both the paperboard and food grade liner can be easily recycled during the standard recycling process.

Ginger Cafe & Deli, a cosy independent coffee shop located on Glossop Road in Broomhill, aims to raise awareness of the level of coffee cup waste in the industry and kick off the ‘recyclable cup revolution’ among the Sheffield community.

Anne Greaves, director at Ginger Cafe & Deli, commented: “We’re delighted to be stocking Frugal Cup. When we first set out to source a recyclable coffee cup supplier, we were disappointed to discover that many of the cups available, were in fact, not easily recycled in the UK. We therefore recognise Frugal Cups as the only fully sustainable option currently on the market.

“We’re delighted to help the reduction of coffee cup waste in the UK and the beautiful thing about the Frugal Cup, not only is it made from fully recycled paper, but our customers can also easily recycle it.”

Paul McReynolds, head of sales and marketing at Frugalpac, added: “We’re excited to welcome Ginger Cafe & Deli onboard to support the #getFrugal campaign. To have the backing of such a popular venue is the best way to spread the word about the innovative Frugal Cup, the first fully recyclable paper cup made of 100% recycled paper, that can also be recycled as part of the mainstream process. A coffee shop located in such a vibrant city, Ginger Cafe & Deli is in a great position to help shift industry-wide attitudes on the recyclability of coffee cups, with the aim of working towards an environmentally sustainable economy. This is the start of the #getFrugal revolution in Sheffield!”

For more information the Frugal Cup and how your coffee shop can #getFrugal, please visit