It’s holiday season and the unLTD podcast is on a summer break of its own at the moment, but will be back in September. James Marriott is here with a reminder that the last episode is a real bumper one and shines a light on a Sheffield-based science fiction audiodrama. 

Our current podcast is still available with the full roundtable discussion led by Ameresco and guests from businesses including Killis, AESSEAL, Henry Boot and City Taxis discussing the Sheffield City Region’s Road to Net Zero.

It’s easy to find – just go onto your podcast app and search ‘unLTD’ and we’ll pop up.

We’re always open to ideas for future episodes – if your business has a great story to tell, get in touch by emailing james@unltdbusiness.com.

Video in podcasting

There’s a real frenzy around ‘video podcasting’ right now.

I’m something of a convert to the idea, after long having reservations about the whole concept. I mean, what does ‘video podcast’ actually mean? I’ve heard several people have quite different understandings.

Well, first let’s consider what makes something a podcast. I think there are two main criteria.

  1. It has to be portable. I might choose to listen to a podcast while I’m out having a run, or driving to work, or doing the ironing. A podcast needs to be accessible to me in all those situations.
  2. It needs to be where I expect it to be – for example, Spotify or Apple Podcasts. If it’s just on your company website, it isn’t a podcast.

They are my two non-negotiables. Length, format, recording quality, number of hosts/guests, release regularity – pretty much everything else can be a variable.

So where does video fit in?

Well in terms of portability, video just doesn’t share the same characteristics. Where an audio podcast is low impact, a video is high impact. It demands my attention. I can listen to an audio podcast while driving or jogging. You can’t do either of those while watching a video.

Similarly, where do I go to watch your video? Possibly YouTube, but that isn’t universal. So where I can just tap Apple Podcasts on my phone and find whatever audio podcast I want, I have to go off searching for a video.We need to understand that creating an audio podcast and creating a video are different things.

A podcast needs to be PRIMARILY audio. You can of course film it and release a video VERSION of it.

Alternatively, you can create something that is primarily a video – afterwards, strip out the audio and repurpose it as a podcast.

It’s important to get the balance right to make the most of the platforms you use. If you need help or advice, give us a shout!

Podcast Spotlight: Pod To Pluto

We haven’t featured a ‘fictional’ podcast on these pages before so it’s high time we did. Pod To Pluto is a Sheffield based science fiction audiodrama which is clever and funny in equal measures.

Meet ‘Jemima Belafonte’ and her ‘Pod’ computer as they try to keep each other company during a very long 4.6 billion mile trip to Pluto to turn off a lightbulb.

It’s written by Peter Richard Adams and stars Laura England and Wayne Russell. Find it by searching ‘Pod To Pluto’ on any podcast platform.

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