By Gemma Daniels, Hydra Creative
Strong teamwork is the foundation to any successful project. Utilising each unique skill set means the client receives a result which draws on the experience of the whole team, making for an enriched experience and better outcomes.
Directors’ thoughts
We asked company directors, Ryan and Gemma Daniels, why they prioritise collaboration when tackling projects at Hydra Creative.
“As our tagline ‘when we put our heads together, we’re Hydra’ suggests, our business is built on a collaborative approach. As a full-service agency, each department must work together to ensure we can deliver projects that go above and beyond expectations. All team members work closely at every stage, to ensure each element integrates with the next.
“Each staff member brings unique skills to the table. This benefits our clients, who enjoy the advantage of having multiple experts work on their digital projects.”
Staff opinions
We also spoke to Tyler Gayle, multimedia designer, and Jana Kukebal, studio assistant, about their views on in-house collaboration.
Q: What are the benefits of working as a team?
A: Tyler: It means multiple minds suggest ways to improve the project – things you may not recognise when working in isolation. A significant benefit of working in a team is motivation. If something doesn’t go right the first time, you can lean on them to reignite your inspiration.
A: Jana: The best benefit of working as a team is synergy. Diversity is a massive plus as well – each team member brings their unique area of expertise, which can be combined to create a project that goes above and beyond client expectations.
Q: Can you provide an example of how teamwork made a project a success?
A: Tyler: We created videos for South Yorkshire TravelMaster, which required departments to collaborate to make sure assets were high-impact and engaging. Our marketing and video team worked closely to ensure the video visuals enhanced the key messages. Our collaboration resulted in more than 20,000 views on each video!
A: Jana: A stand-out project for me would be M&T Haylage. They entrusted us to help them expand overseas to reach an international market. We futureproofed the brand and built a website to help represent M&T and their offering.
The SEO team and the development team ensured that the website would go above and beyond the client’s objectives. This resulted in an 800+ per cent increase in international traffic to the website and a 90 per cent increase in website users year-on-year!
Directors’ thoughts
“The results speak for themselves. The outcome clients get when working with us proves that working with a team is often more effective than working in isolation. Afterall, when we put our heads together, we’re Hydra.”
Get in touch with Hydra Creative to begin your collaboration today.
