As AI hype continues to dominate the business agenda, Sheffield-based technology company Simoda is cutting through the noise with a people-first, outcomes-driven approach..
If there’s one message we’ve all heard too often lately, it’s “transform your business with AI for success” or “AI adoption is accelerating – don’t get left behind.” But what does that really mean if we’re not focusing on what truly matters?
Real success doesn’t come from chasing buzzwords or quick wins. It comes from putting in the graft, solving complex business challenges, and delivering tangible outcomes that drive sustainable growth, operational efficiency and long-term resilience.
Sometimes, the right answer is AI – but the questions remain the same: what problems are you trying to solve, who are the best people, what are the best processes and technologies to do it, and what outcomes are you aiming to achieve? It’s this straightforward, customer-first mindset that defines Simoda’s approach. The Sheffield-based business technology partner has built its success on authenticity, transparency and years of experience helping organisations make the right strategic choices.
That approach has fuelled impressive growth since Simoda was founded in 2019. “We have battled through a global pandemic, a cost of living crisis, the rise of cyber security and now we are into the AI age,” says Managing Director Daniel Bumby.
“Building on our fantastic foundations and the changing needs of the technology marketplace and businesses, we have taken the decision to implement leadership and business changes.”
As part of this evolution, Kate Hill has been appointed Commercial Director, overseeing marketing strategy and the company’s growing network of strategic partnerships, including work across the public sector. Christian Colton takes on the role of Network Services Director – an area that has experienced significant growth – while Simon Flint, who joined as Head of Finance last November, steps up to become Finance Director.
Simoda’s expanding service portfolio now enables the team to support clients ranging from small businesses to large enterprises. Its technology solutions cover IT procurement, cloud, communications, cyber security and AI infrastructure, helping customers develop their own AI capabilities while keeping investment in the region. Technology services include managed IT support, technical project delivery and a fast-growing network services division, providing fibre work, cabling upgrades, Wi-Fi and advanced security systems.
“I wanted to take a moment to highlight something that I believe has been instrumental in the growth of our network services business,” says Christian. “Our success is largely attributable to our approach of engaging with our customers to understand their pains and issues thoroughly. By having open and honest conversations, we can identify the challenges they face and work collaboratively to find practical, financially viable solutions. This methodology helps us deliver the best possible impact for our customers.”
Partnerships play a key role in Simoda’s philosophy. “The technology marketplace is too big for one business to hold all the answers,” says Kate. “We’ve built a fantastic ecosystem of partners to support the delivery of first-class services – from finance and software development to creative, marketing, compliance and leadership support. We take a ‘local first’ approach because we believe in regional success. If a customer needs something beyond our core offer, we’ll find a way to help them achieve it through our extended partner network.”
Simoda’s partnerships extend beyond the boardroom too. The company has teamed up with F4 racing driver Rowan Campbell-Pilling, supporting his team with technology and IT solutions while welcoming customers to race weekends. The collaboration is set to grow next year, with new projects planned to drive performance and innovation.
With growing demand from existing clients, Simoda has also expanded into Europe – a milestone that arrived earlier than expected. “We always planned to operate internationally,” says Daniel. “It’s come around quicker than we imagined, but we’re thrilled to have the operational and delivery capability to meet our customers’ needs.”
Reflecting the company’s continued evolution, Simoda has invested in a new, more responsive website developed in partnership with Sheffield’s Reach Studios. The site will better support customer engagement and make it easier for businesses to access services and resources.
“As a company, we’ve grown our revenues year on year, and I expect that to continue as we mature,” Daniel adds. “We’re passionate about supporting our local economy and helping businesses get the most out of any technology investment. I also expect to see further development of our partner ecosystem, and I’d encourage any business leader interested in exploring a partnership to reach out for a chat.”
To learn more or speak to the Simoda team about your IT or technology needs, email marketing@simoda.co.uk, visit simoda.co.uk, or follow Simoda on social media.
