I’m often asked by the businesses I work with about my strapline ‘Thinking in 3D’.

By that I mean being ‘dramatically and demonstrably different’ – and the question I often get asked is: Why is this stuff so important?

Well, this fast-changing world needs a ‘Dramatically Different’ approach. Don’t believe me?

Here are 20 stats that demonstrate just how different a world we are all currently running our businesses in….

  1. ‘Tainted Love’ by Soft Cell was in the charts closer to the end of World War 2 than today.
  2. There are now more than 4 billion people around the world connected to the internet – nearly a quarter of a billion new users came online for the first time last year.
  3. In one 2018 minute there are 16 million texts sent, 3.5 million searches on Google, 4.1 million videos viewed on YouTube, 156 million emails sent and 990,000 ‘swipes’ on Tinder.
  4. Logan Paul is a 22-year-old YouTube star with more than 14 million followers who last year generated revenues of $12.5 million.
  5. 72% of adverts are skipped by people with personal video recorders like Sky+.
  6. 76% of consumers don’t believe that companies tell the truth in their advertisements – when I was a kid, we honestly believed that ‘for mash, we had to get Smash’!
  7. 81% of shoppers conduct online research before making big purchases.
  8. 75% of UK customers believe that customer service levels are the worst they have ever been.
  9. The average time shoppers are prepared to queue is two minutes, down from five minutes only six years ago.
  10. Amazon Go is a grocery shop in Seattle where you can just walk in, take the goods you want, put them in your bag and just walk out again!
  11.  57% of customers will wait three seconds or less for a website to load before abandoning it –  a one second delay in load time would cost Amazon an estimated $1.6 Billion a year.
  12.  ALDI is the highest-performing supermarket for customer satisfaction, overtaking M&S and Waitrose.
  13.  Apple sold more i Watches last quarter than the whole of the Swiss watch making industry.
  14. The average length of time employees stay at Facebook is 2.02 years, at Amazon it’s 1.85 years, Apple 1.84 years and at UBER it’s 1.23 years.
  15.  69% of jobseekers use the likes of Facebook, LinkedIn and Twitter to get insights into the culture of a company.
  16.  Dennis The Menace is no longer a ‘Menace’ – he’s just ‘Dennis’ now! (On the upside, Wacky Races are back on our TVs).
  17.  92% of customers trust recommendations from people they know… and 70% trust consumer opinions posted online.
  18.  93% of people claim that ‘word of mouth’ is one of the most reliable sources of information (up from 50% in 1977), and texts, mobile phones, email, websites and social media are all making this easier.
  19.  We’ve got a female Doctor Who!

And finally…

20. It’s not going to stop or slow down!

So, it’s a more transparent and connected world, customer and employee expectations are getting higher and they don’t believe the hype – it’s all about what you DO, not what you say.

The question I’d ask businesses in return is: Are you doing things ‘dramatically differently’? And do you ‘demonstrate’ that in everything you do?