Tell us about your business – sell yourself!
Aira is driving the clean energy-tech revolution across Europe with intelligent heat pumps at its core. Designed in Sweden, where winters plunge to -25°C, the Aira Heat Pump is built to deliver reliable warmth and comfort for 15 years with the Aira Guarantee. With Aira Intelligence, we can remotely monitor the heat pump and optimise for maximum efficiency and cost savings. Plus, with a monthly payment plan, there are no steep upfront costs – just guaranteed performance, slashed emissions and energy bill savings.
What distinguishes your approach from the competition?
We’re the UK’s only direct-to-consumer, vertically integrated heat pump company – and that sets us apart. We offer a completely end-to-end service, ensuring a hassle-free experience for people in what is a traditionally fragmented industry. At Aira, we design, produce, sell and install ourselves, and provide 15 years of continued care for every Aira Heat Pump installed. No middlemen, no compromises. With always-on remote monitoring and intelligent optimisation capabilities, we provide maximum savings and unmatched efficiency from day one.
What is the key ethos underpinning what you do?
We’re here to transform Europe’s residential heating industry – for good. Home heating accounts for 10% of Europe’s carbon emissions – 16% in the UK – and there’s no path to net zero or lower energy bills without electrifying it. That’s why we’ve set a bold mission: to take 1 million British homes off gas within the next decade, the carbon-cutting equivalent of removing 2 million petrol and diesel cars from our roads. Decarbonising home heating isn’t just a goal, it’s our mission.
What are some common challenges you face in your line of work, and how do you address them?
Switching to clean, cost-effective technology has been far too difficult for people, both logistically and financially. Aira changes that. We’ve broken down the barriers to heat pump adoption by educating homeowners, eliminating upfront costs with affordable payment plans, and driving policy change to cut red tape. We’re not waiting for the system to catch up – we’re leading the charge. The faster the industry grows, the faster people can unlock clean, affordable heat, while increasing energy security across the UK.
How can people get involved with what you do?
Visit our Aira Academy and Hub in Sheffield to see the technology for yourself and follow us on LinkedIn, Facebook and Instagram for updates. Interested in a clean energy role? Our Aira Academy has already trained more than 300 people, including apprentices and former gas engineers, now retrained for high-skilled careers in heat pumps. And why not start your clean energy journey with Aira today by booking your free energy home assessment at airahome.com. We’ll show you exactly how Aira can cut your energy bills by up to £550 a year and slash your household carbon emissions.
