Your Pitch – Whyy? Change

Your Pitch is an opportunity for start-ups and new businesses to tell us all about their organisation. We meet Ray Byrne of Whyy? Change whose business coaching firm is helping clients transform their organisations:

Tell us about your business – sell yourself!

My business started four years ago. I had the vision to deliver leading management and training consultancy to businesses in the Sheffield City Region. We rebranded 18 months ago, after I decided to re-examine where my original vision came from.

So, I went back to the beginning and instead of hiding behind a corporate name, I looked at my own passion, which is questioning people’s thinking and why they think this way. The spelling of ‘Whyy’ was intentional. Sheffield City Region isn’t used to our way of applying knowledge to the industry, so we wanted to create an edge that would stick in people’s minds.

In a business sense, we offer professional business coaching, aiming to help our clients businesses thrive using training, coaching and consultancy.

What gave you the idea for your business?

My background was in accountancy and operating. I spent my career transforming businesses, making them more profitable and thought about how I wanted to create my own business, doing this but for myself and my own clients. I have always admired people who transform businesses, so I discussed the idea of my own business with my wife four years ago, we decided to take the risk.

Who are your customers and how are you targeting them?

In principle, our customers can be any business in any sector where there are people and processors. This means that our customers can be anyone who needs leadership training and business coaching, alongside the people or manufacturers who have data and are using processors to transform one piece of this data into another piece of data. So, our customers are businesses in any sector who are wanting to improve their productivity and profits.