Ask Zoe, formerly known as Fab Events prior to May 2022, has gone from strength to strength by receiving not just one but two awards in June.

Zoe Wadsworth of Ask Zoe stated in a recent conversation with unLTD Magazine: “I have put a lot into the rebranding and refocus of our business over the last two years. When the pandemic hit in 2020 my events management work stopped dead overnight. At the Business Success Awards in June, I was recognised in the Business Growth category, for having grown 750 per cent in the last two years, and at the SME News UK Enterprise Awards we were awarded Best Events Company for the second year, for our efforts from May 2021 to May 2022. It was wonderful to win these awards and to be acknowledged by our peers.”

However, there are other reasons why they matter to our business and why awards mean more to us than something to put on a shelf.

A fresh perspective

The process of putting together the application for an award nomination can be used as a valuable business improvement tool by itself. In an article on why entering awards is good for business, Phil Bridgeman of Business West said: “The application process for entering a business award can often force you to look at your business from a different perspective.”

He went on to say it “will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than the prize itself”.

Rewarding efforts

An award impacts many aspects of your business. Internally your team feels that their efforts have been noticed. To the wider world, it is an endorsement of your work. If you want to grow your business, then talk to someone who has won an award for growing theirs.

Survive and thrive

I have been reflecting on what these awards mean to me personally. In 2020, after 15 years in events management, I was facing the same situation as every other business owner. What was I going to do next? I was still the same person with the same skills, so by treating my own business as my best customer I decided I could apply my expertise in business development, events and marketing strategies to help others avoid the pitfalls and help them generate ideas and strategies to survive and thrive. That’s the story that appears on my awards applications, and this is how I aim to help others, by showcasing awards and our efforts to ensure we not only make an impact in our own business but make an impact in our customers’ businesses too.

To find out more about the support offered by Ask Zoe, visit the website: