Fresh from judging the BiG Challenge Marketing Awards, unLTD’s Dan Laver shares the winning entries and how we are working with other local businesses to support the next generation of entrepreneurs.
The Big Challenge has been a feature within secondary schools for 15 years. The idea is simple – and very ‘Alan Sugar’ – teams from local schools come up with an idea, take a £25 loan and see how they can make it grow.
When unLTD magazine decided to take part in the BiG Challenge 2022, we wanted to be able to put our spin on it and we were able to work with the support team and some of our friends from Sheffield’s business network to support their very own marketing awards. If there is one thing we understand here at unLTD Towers, it’s advertising. That’s what pays the bills for us after all!
On that basis, we loved being invited to judge the Best Ad category, the winners of which you can see on the following pages, having been given a quick polish by our own design team.
The brief was simple; design a half page ad suitable for publication promoting your business, service or product. We were looking for the the most engaging and professional adverts which clearly describe a product or service and attract the target audience.
Teams were also competing for the Steel City Marketing Award for Best Branding, the Andy Hanselman Consulting Award for Best Sales Pitch and the Harvey Morton Digital Award for Best Media, with all of the sponsors getting together to present the awards to the teams via Zoom (thanks COVID!) on Monday, December 6.
We had lots of great entries and please see the winners below… then turn the page and take a look at the winning entries for the unLTD Award for Best Ad!
Rainbow Resin – Handsworth Grange Community Sports College
Woolfully – Sheffield High School
Winterworks – Tapton School
Tote-ally Music – Sheffield High School For Girls
Rainbow Resin
We focus on creating bespoke, custom and affordable resin products for all.
We work hard to create our pieces and make sure they are professional with the charm and beauty of handmade pieces.
Instagram: rainbow_resin5
TikTok: rainbow_resin5
Dan: A great description of their products by Rainbow Resin at Handsworth Grange, using some emotive words and a strong design to create a brand identity that matches their bespoke products.
It worked on me – I’ve ordered one of their resin tags for my dog’s Christmas present after checking their socials!
Woolfully
At Woolfully we believe in making high quality, beautiful, hand-crafted products – full of character for you to love!
Our family of Woolfully friends is continually growing and new, special seasonal items are always added for exciting events like Halloween, Christmas and Easter – great for gifts – or just growing your own Woolfully family! To minimise waste our products are made to order, so please be patient for your new arrival and order in plenty of time if your Woolfully friend is a gift!
Instagram: wool_fully
Dan: I love how this ad invites you to create a Woolfully family and start a collection! They’ve also thought about what their customers might want in a product and set expectations around delivery times – tips for lots of retailers at Christmas!
Winterworks
Our Cards – here are some examples of our cards!
We are making a variety of original cards for different occasions such as Christmas, birthday, greeting etc. We have 3D cards, digitally made cards and hand-made ones so all our cards are unique in their own way!
Instagram: winterworks2022
Dan: Winterworks ad ticks all the right boxes! The artwork fits their brand identity, it introduces the different products they can create and it lets you know where to find them. A concise message works well and it’s easy to run away with too much information but this ad strikes a great balance.
Tote-ally Music
Need a luxury bag or Spotify scanner? Don’t delay – buy it today!
We sell completely customisable tote bags and Spotify scanners!
Instagram: @totally_music
Prices starting from £7.50
Find us online, at a trade fair or message us to order!
Dan: Tote-ally Music aren’t afraid to get straight to the point – they want you to buy their products!
They’ve also included pricing information, which is really useful to a customer. A brilliant, no nonsense concept that doesn’t waste any time in getting your attention.
If you would like to support any of The BiG Challenge teams by purchasing from them, please email bigchallenge@lifelonglearningandskills.org
