Every business operates in cycles. Let’s face it – it’s not just business, it’s pretty much everything in general.

Life cycles – we are born, we grow, we live, and we die.

The moon and the sun operate on cycles that we all know and love for their dependency – although maybe some of us are not so much of a fan of the winter equinox cycles, but they are cycles all the same.

Products have their cycles, too, whether it’s the shelf life of fast-moving consumer goods (FMCG) or the life span of durability and usability of hardware and software.

Or even a simple fashion cycle that we never believed to be true when our parents told us they used to wear flared jeans and we should keep hold of such items as they are sure to come back round and be in style again!

Plus, our female readers know all too well that we can be affected by our own personal cycles, don’t we ladies?

Some things are like clockwork, some aren’t as clearly defined but the fact is we are surrounded by cyclical patterns – and business is no different.

The key is understanding the cycle:

  1. Where are you currently within the cycle?
  2. How long have you been there?
  3. What action do you need to continue the cycle onwards and forwards?
  4. Overall, how do you and your team perform at each step?

Typical business cycle

Idea/ Vision -> Research / Plan -> Execution -> Review -> Repeat

Typical sales cycle

Network / PR -> Gain Leads -> Turn Objectives -> Sell and Close -> Deliver -> Review / R&D -> Repeat

Depending on where you are within the cycle, your mindset and behaviour can differ dramatically. We all know the feeling of when things are going well and when things aren’t going quite as smoothly – and often it’s in this response and observation of our default mindset that we learn a lot about ourselves. The self-awareness gained helps us deal with cycles effectively. We recognise patterns within cycles, plan for scenarios, tweak what isn’t constructive and spotlight where change and development is needed.

Here’s a handy checklist for understanding your business and sales cycles:

  • Get to grips with the cycle itself
  • Understand your performance
  • Learn your triggers and impact factors.

For more info on cycles in your business and sales process contact us via helpingentrepreneurswin.com. We would be more than happy to do a review with you and your business.

Free Webinars

November 8, 2021
Growth v Fixed Mindset

November 29, 2021
Goal Setting

6.30pm start,
45 minutes duration