A landing page should aim to drive more traffic and ultimately increase sales and leads. An effectively optimised landing page will help to attract more organic, relevant traffic – getting the right potential customers to your site will increase conversion rates.

A good landing page for search engine optimisation (SEO) focuses on your target keywords, and is clear, with the aim of providing a positive user experience – something Google takes into account when ranking sites organically.

Here, I’ve put together my top landing page tips for SEO:

  1. Include your most important keyword in the title tag

A title tag is a HTML element that is displayed on search engine results pages (SERPs) as the clickable headline, taking someone through to a landing page.

Your landing page’s title tag should include a short, high-quality keyword – ideally the keyword that is most important for you to rank for.

  1. Include internal links
    The amount of internal links that point to a page signals to Google about the relative importance of this page.Therefore, when you publish your new landing page, link to it from elsewhere on your site. I’d recommend using the linked page’s primary keyword as the anchor text. These links will also help the algorithm to further understand the content of your page.
  2. Ensure the page speed is fast
    Page speed is an important ranking factor for Google because fast loading times mean a good user experience.

You can check page speed here – if the loading time can be improved, Google will generate a list of suggestions on how you can do this.

  1. Make use of H tags
    The title of your page should be in a H1 tag. Include your primary, most important keyword you’d like to rank for in this.H2 tags split out your content, helping readers to navigate your page, but they also help Google to understand what the landing page is about. They should be user-focused, but also include your secondary keywords.
  2. Always include a call to action
    Have a think about what action you want the visitor to take. Is it to fill out an enquiry form? Call you? Make a purchase?

Include a direct call to action matching this, to help improve conversion rates.

For help with SEO, PPC or any other digital marketing, contact the Evoluted team today.