With Google’s new page indexing scheduled for roll out in early 2021, can your business afford to let the grass grow under your search marketing efforts? The digital marketing experts at Hydra Creative are on hand to provide the support you need to avoid relegation.

It is anticipated two of Google’s biggest shake-ups in years will impact business owners during the first half of 2021. And there is little doubt there will be casualties when currently most organisations state they are not aware of the impending changes.

Through our research studies, children and young people can access the latest in treatments and technology, meaning that we can provide the most up-to-date care for our patients.

Some may believe they have made the necessary changes to keep up to speed with the world’s biggest search engine.

The hard truth will come home to roost in Google’s search engine results pages when indexing updates decide the ranking position of your website.

Google makes hundreds of algorithms updates every year in a continual effort to improve the user’s search experience. The search giant is in a constant war of attrition against spammers, hackers, poor web practitioners and black hat SEO tricksters, all of which are making constant efforts to outsmart the rankings rules.

Mobile first – desktop dropped

So, what do we know for sure? Well, the first major change comes in March when Google sinks its teeth into website owners who ignored its long-since announced Mobile First strategy.

The major news here is that desktop-only optimised websites simply won’t rank. Most website owners have ensured their sites are responsive and mobile friendly, but are they aware that mobile indexing must be a priority? All content must be mobile friendly if you want your customers to see it.

If they don’t make the grade, they will negatively affect your company’s Google ranking.

Focus on user experience

The second major indexing change is rumoured to be rolled out at some point in the spring and will focus on user experience.

This update will penalise slow loading web pages, slow user interactivity and poor user engagement, such as unstable or badly designed forms at checkout.

These updates are good news for the millions of consumers using the internet every day to shop, learn, communicate, and play. It is also good news for business owners who put their customers at the heart of their operations.

Keeping onside with SEO

Some algorithm updates have a significant impact on website rankings, others less so. Some are easy to understand and others more technical.

Keeping your website in tip-top condition need not cost the earth, and is money well invested once clear objectives are determined to fulfil your online strategy.

The updates may appear to be a while away from now – however, with most SEO experts claiming changes can take from four to six months to take effect, now is the best time to get this actioned.

To discuss your unique requirements, and start to get a plan together to protect your rankings, or even improve them, get in touch with Hydra Creative, who can help to successfully guide you through this transitional time.

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