Sheffield breweries, True North Brew Co. and Loxley Brewery have teamed up to bring the Sheffield Half Pint Marathon back for its sixth year!
The month-long charity event will run throughout September in 13 of Sheffield’s favourite bars and pubs, with each brewery creating a brand-new beer especially. ‘One Fort’ Road’ from True North Brew Co. and ‘Get ‘em in’ from Loxley Brewery will be available in all participating venues and with each Half Pint Marathon beer purchased throughout September, a donation will be made to local charity Sheffield Mind.
Sheffield Mind is a Sheffield based charity which provides support to people with mental health issues. Sheffield Mind Business Development Manager Lindsay Doyle-Price said “Sheffield Mind are delighted to be partnering with True North Brew Co. and Loxley Brewery in this year’s Sheffield Half Pint Marathon. We have been lucky enough to be beneficiary of the promotion for the last two years and are grateful to all the participating bars for their ongoing support.
“We very much hope that the people of Sheffield get behind the promotion, as every penny donated to Sheffield Mind will be invested in local service delivery.
“It’s been a tough year for local people and local business and talking part in the marathon is a great way to support both.”
The premise of the Sheffield Half Pint Marathon is simple – at the starting venue of your choice you will receive your Half Pint Marathon card, then for each venue you visit and purchase one of the speciality beers you will receive a sticker. When your card is filled simply register via www.truenorthbrewco.uk/halfpintmarathon by 30th September and you will receive an email to let you know when and where you can collect your limited-edition print.
The Sheffield Half Pint Marathon print features hand drawn illustrations of the participating venues by the incredibly talented Will Rea.
Participants can complete the marathon at their own pace, in a day, week or even over the whole month.
True North Brew Co.’s Marketing Manager Krissie Petfield said “Mental health is often ignored in the hospitality industry and there is still a long way to go to improve the mental health and wellbeing of those working within the industry.
“The last few years have been especially difficult with the ups and downs of the pandemic and we’re working towards providing further support to those suffering at True North Brew Co.
“We are happy to be bringing back the Sheffield Half Pint Marathon alongside Loxley Brewery to raise money for such a worthy cause. It’s a brilliant opportunity to get together with friends and family and raise a (half) pint to support one another.”
This month-long celebration of some of Sheffield’s best independent bars and pubs is aimed at giving people a chance to contribute to a great local charity whilst exploring Sheffield.
Hannah Hebb, Loxley Brewery’s Business Coordinator said “’It was a great honour to be asked to be a part of the Sheffield Half Pint Marathon. Over the last 18 months mental health has become more important than ever, so we at Loxley Brewery are proud to be supporting Sheffield Mind.
It would be fantastic to see people get together for such an amazing cause, supporting local businesses as they go, having a pint and putting the world to rights. It is important to remember that mental health is real, and it matters.”
Whether you’re a local or a visitor, beer lover or beer novice, the Sheffield Half Pint Marathon is not to be missed!
The Sheffield Half Pint Marathon runs throughout September 2021.
More information is available at www.truenorthbrewco.uk/halfpintmarathon
or on socials @sheffhalfpint.