Technology specialist Simoda has acquired fellow Sheffield firm, Datatrainer to help strengthen its offering to businesses and organisations of all sizes.

The move sees Datatrainer founder Tim Latham become part of the senior team, as head of data solutions at Kelham Island-based Simoda. Simoda managing director Daniel Bumby said: “Tim is someone we have known and respected for a number of years, and so by bringing his expertise from Datatrainer into our business, we can add another pillar to the technology solutions we offer.

“Our mission has always been to help business leaders and IT teams solve their issues, address their challenges, and achieve their objectives through technology. Increasingly data solutions such as database services, business analytics, and intelligent automation are required to make this happen. I couldn’t be more pleased that we have now added the Datatrainer offerings and someone like Tim on board.”

Simoda has grown rapidly since it was formed in 2019. It currently has a workforce of 25 and last year turned over more than £5m while working with clients across the whole of the UK.

Daniel said: “Our technology-first strategy means we don’t operate a traditional sales approach; our commercial team don’t get paid sales commissions, and therefore our solutions are focused on technology, not profit.

“We have built our offerings around four key pillars of technology; infrastructure & cloud, modern workplace, cyber security and data solutions, all of which are underpinned by a range of services and support designed to drive value for businesses and organisations, whether they are large or small. That requires what we call our value framework, which considers the commercial, technical and emotional value technology can provide. Technology should work for people’s benefits, not the other way around.”

Datatrainer was founded in 2019 by Tim Latham. He said he was looking forward to working with Simoda and added: “I am very pleased that the solutions I provided at Datatrainer have found a new home with Daniel and his team. There is no doubt that intelligent automation will continue to rapidly and radically change how we work and live – the past two years are a testament to that. I am very excited for what the future holds and believe that Sheffield is well-placed to be at the forefront of Intelligent Automation.”