Matt Smallwood, MD of TravelMaster, sets out how businesses can help staff and customers master travel across bus, tram and train in South Yorkshire

Okay, so we’re not quite London’s Oyster (let’s get that elephant out of the room right away) but we’re not far off!

Did you know that South Yorkshire arguably has the UK’s most flexible and lowest cost multi-operator ticketing system outside of London?

That’s what TravelMaster is – we make it easy for passengers to travel on any bus, tram or train in South Yorkshire no matter what colour it might be painted.

With more than 600,000 smart cards providing over 20 million (pre-COVID) journeys across all buses, all trams and all trains in South Yorkshire, we’re one of the most advanced smart ticketing systems outside of London. Now it’s never been easier for the region’s businesses to add the easier way to master travel to their own customer offer or employee benefit schemes.

So, how can we work with you? Well, no matter what sector you operate in, we can help you reward customer loyalty through providing discounted travel, help you provide your employees with a greener way to travel as an employee benefit or simply add our products to your own commercial offer.

Education and Training Providers

We already work with schools, colleges, universities and training providers to help them provide travel for their students or clients, but we want to work with more.

If you’re one of these providers you can fully, or partially, fund travel for your students in bulk virtually, or you can sell our products through your own storefronts with no hardware/software requirements.

Hospitality and Conferencing

With recovery in mind, we want people to visit the region and, when they do, explore and make the most of it. To help if you run a hotel you can easily add unlimited travel products to room bookings without needing complicated technical development or if you run a conference venue you can easily add travel to your event packages.

Retail

Likewise, we want people to visit city centres, to support our independent retailers and to help get the local economy kickstarted. Therefore, we’ve made it easy for retailers, or city centre venues, to reward customer loyalty and retention by funding discounts for their customers.

So, if you run a shop you could, for as little as £650, give 200 customers 20 per cent off a weekly ticket valid on every bus and tram in Sheffield.

Employee Salary Sacrifice Benefits

We want to make it as easy as possible for organisations of all sizes to provide public transport as an easy to access employee benefit. So, from providing a simple way to offer a salary sacrifice scheme, through to letting businesses easily fund discounted travel for their staff, we’ve loads of options for you.

All this is just the tip of the iceberg of what I think is possible when we work in partnership to integrate the region’s integrated ticketing system even further – so there’s never been a better time to get in touch with us at partnerships@sytravelmaster.com to see how we can work together for the region.

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