Barnsley-based clothing brand, Lucy & Yak, are sending 36 girls in India to school following a donation of profit from Black Friday and Cyber Monday sales in 2018.

During these dates, rather than discounting items Lucy & Yak instead took 10% of all sales to help young girls in India get an education in partnership with grassroots charity Fior Di Loto – an Indian foundation focussed on working in the village of Pushkar, in the state of Rajasthan (where Lucy & Yak’s products are made) – which not only helps give the chance for Indian girls to get an education, but also works to improve the quality of life to the impoverished community.

Having met with founders of Fior Di Loto – Deepu and Mara – and getting to visit the school, they’re delighted that 100% of the money raised will go to sponsoring the girls to get their education, and will fund not only a year of schooling; but will buy uniforms, school books, lunches, transport to and from, and outfits for Indian festivals.

Founder of Lucy & Yak, Lucy Greenwood, said: We want to say a huge thank you to every single one of our customers who bought anything on these days – we wouldn’t have been able to do it without you. 36 was way beyond what we expected, to be working with a charity so wonderful, in a region of India that is so close to our hearts, and be able to change the lives of girls who need it most is amazing.

“We are so grateful to have a loyal and loving customer base who were happy to sacrifice a sale saving and instead make a difference to someone’s life.”