A beauty boss who got tired of the industry’s hype has taken on the big names, launched her own skincare brand and built up a celebrity following.
Louisa Ashforth is a therapist and Rotherham salon owner with 17 years of industry experience.
Her LA Skincare range is a multi-tasking skin toolkit beloved by a host of famous UK names.
Made in the UK using some of the most effective, results-driven ingredients in the beauty industry, the range contains just six products, which have sold in their thousands throughout the UK and Europe.
Louisa owns the formulas for each product, which cost from £20 to £45, and claims they work for every skin type and condition, eradicating the need to buy a new cream or lotion when a skin issue crops up.
Louisa decided to create her own products four years ago, after seeing clients continually being bombarded by ‘miraculous’ new products in the media.
She also discovered her favourite high-end skincare brands contained parabens – widely used preservatives in cosmetic products which penetrate skin and can remain within tissue.
“I was decided to make safer, affordable products which could multi-task, and was determined to cut through the beauty industry hype which leads people to buy a new product each time their skin changes,” said Louisa, 38, owner of LA Hair and Beauty Salon on Worksop Road in Aston.
“Everyone’s skin condition varies from time to time, according to lifestyle choices and environment, hormones and health. If you chose products with the right active ingredients, they will work on almost all skin issues.”
Louisa researched ingredients herself and found an award-winning Kent-based pharmaceutical company specialising in natural products to create her range.
LA Skincare’s Super Six products are paraben-free, vegan, Fair Trade and are not tested on animals. Active ingredients – including potent beta and alpha hydroxy acids, vitamin E oil and aloe vera – are widely recognised throughout the beauty industry for efficacy and safeness.
“The products focus on exfoliation and stimulating skin renewal. They combat dryness, oiliness, sensitivity, break-outs, acne, stressed skin, sun and environmental damage. You just adapt the way you use each product. It’s skincare common-sense,” claimed the beauty entrepreneur who set up in business aged 22.
Her products are receiving glowing testimonials from acne-suffering teenagers to older customers wanting smoother, firmer skin, plus celebrities including TV presenter Jenny Powell, actresses Angela Griffin and Stephanie Davis, of Hollyoaks fame
Famous male fans are former X Factor singer Chris Maloney and Geordie Shore actor Nathan Henry, who uses LA Skincare’s Chocolate Delight Enzyme Peel.
West End stage actress and singer Kerry Ellis, who has worked with Queen’s Brian May, is the brand’s ambassador.
LA Skincare is sold at a beauty salon in Marbella, nine salons around the UK and at www.LASkincare.co.uk
More stockists are planned and Louisa is to put her LA Skincare through clinical trials, to give further endorsement to her brand.