Sheffield-based marketing agency Diva Creative has appointed a new senior account manager after securing several new contracts.

Henry Tyce brings extensive experience to the company, having previously co-founded a digital agency and since worked in various roles related to e-commerce.

At Diva, Henry is working with clients including UK Steel Enterprise, Sandwell Children’s Trust, the Office of the South Yorkshire Police and Crime Commissioner, and Transport for London’s LoCITY project on a range of digital, social media and public health campaigns.

His appointment follows recent contract wins with East Riding of Yorkshire Council, the International Agency for the Prevention of Blindness, and Rotherham Metropolitan Borough Council.

London-born Henry said: “Working on behaviour change projects has been a real eye-opener for me and a refreshing change.

“Whereas in past roles the client’s profit is the sole measure of success, having objectives linked to societal, environmental and health improvements was a key reason why I was keen to join Diva.

“My day-to-day involves plenty of in-depth research and evaluation, so it is very rewarding to be able to see the before-and-after impact of our campaigns.”

Henry is the fourth new team member to join Diva in the last six months as the agency continues to expand its in-house skills and services.

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