Should you stop marketing to save money?
The Government recently announced it will be launching a campaign to encourage brands to stop marketing spend in order to cut prices and help to mitigate the current cost of living crisis. The new campaign will be advertised widely…
But should you take the Government’s advice and cut back on spend or should you carry on as you are? Our advice is never to cut marketing spend, and here’s why: “A man who stops advertising to save money is like a man who stops a clock to save time” – Henry Ford.
Why shouldn’t you cut your marketing budget?
You can stop your watch to save time, but does it stop anyone else’s time? Of course not. You might be able to save money by stopping your marketing efforts but, the chances are, your competitors won’t be. And that means new customers are theirs for the taking and yours for the losing.
The COVID-19 pandemic saw more people searching online for products and services than ever and this has not changed. For example, ‘near me’ searches have grown by over 50 per cent on Thursdays and health, gaming and passive income are the activities that are seeing continually rising search activity (Think with Google).
Cost effective digital marketing tips to help you prepare for 2023
Getting the best return on investment for digital marketing is all about finding the activities that work best for your business. Here are a few of our top digital marketing tips that won’t cost you the earth but will still help to get your brand in front of the right customers, at the right time.
When looking to make a purchase, customers are still researching and considering their options, so you need to make sure your brand is there at each stage of the funnel.
Create and optimise content – finding what your customers are searching for and writing content with that in mind is a great way to drive traffic to your website. It might take time to produce the content but getting it out there doesn’t cost you anything! This is a great way to boost your site’s rankings and make sure you’re visible in the search engine results pages (SERPs).
Invest in Google Ads – these are perfect for reaching your target audience exactly when they’re looking for you. They’re ready to buy and looking for the best solution so you will often get a higher ROI.
Use email marketing to nurture leads – not everyone who visits your website or reads your content is ready to buy yet. Email marketing can help you to share useful information and remain top-of-mind for when your prospects are ready to buy.
Use social media to get in front of your target audience – billions of potential customers use social media platforms every day. This makes social media a great way to engage with customers, build brand awareness and promote your products and services. Whether you’re using social media organically or you’re paying to show ads to a targeted audience, what better way to reach your ideal customers?
If you’d like to find out more about how digital marketing can help you grow your business, please contact us on hello@logica-digital.co.uk and we can provide you with a free digital marketing strategy.
